Choose from 16 Certificate Programs

6 Courses

  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement

DESIGNED FOR:

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses (2 Core, 2 Elective)

Core Courses:
  • Communication Planning for Change
  • Crisis Communication Planning
Elective (2 Courses):
  • Navigating Power Relationships
  • Leading Strategic Change Initiatives
  • Problem-Solving Using Evidence and Critical Thinking
  • Making a Convincing Case for Your Solution
  • Planning and Delivering Effective Presentations
  • Mediation for Managers

DESIGNED FOR:

  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Data Privacy in Marketing
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges

DESIGNED FOR:

  • CMOs
  • CIOs and CTOs
  • Mid- and senior-level marketing managers
  • Brand and product managers
  • Data scientists and analysts
  • Web developers
  • Tech leaders and IT professionals
  • Consultants

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan

DESIGNED FOR:

  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

20 Courses (17 Core, 3 Elective)

Core Courses:
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers' Lifetime Value
  • Market Response Modeling
  • Optimizing Digital Advertising with Analytics
  • Data Privacy in Marketing
Growth Marketing Elective Track:
  • Digital Transformation in Marketing
  • Marketing Automation and AI
  • Growth Marketing With AI
Data Privacy Elective Track:
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges

DESIGNED FOR:

  • Marketers at all levels
  • Business leaders
  • Brand managers
  • Marketing data analysts
  • Social media community managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    10 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

7 Courses

  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio
  • Professional Photography

DESIGNED FOR:

  • Current and aspiring professional photographers
  • Artists
  • Amateur photographers and hobbyists
  • Marketers involved in social media, creative, or brand
  • Small business owners who need to photograph their products or services

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    4 months
  •   Class Size:
    Under 35 students
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Growth Marketing With AI
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI

DESIGNED FOR:

  • Marketing managers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • Agency account managers
  • CMOs
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses (3 Core, 2 Elective)

Core Courses:
  • Marketing the Hospitality Brand Through Digital Media
  • Implementing Brand Strategy Through Digital Media
  • Success Metrics for Hospitality Digital Marketing
Elective (2 Courses):
  • Services Marketing Planning and Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Search Engines and Online Selling: Stimulating Incremental Demand

DESIGNED FOR:

  • Marketers
  • Operations professionals
  • Revenue managers
  • Sales professionals
  • Property ownership groups
  • Hospitality executives

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

16 Courses (10 Core, 6 Elective)

Core Courses:
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers' Lifetime Value
  • Market Response Modeling
  • Optimizing Digital Advertising with Analytics
Marketing Strategy Elective Track:
  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing
Strategic Hospitality Marketing Elective Track:
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services

DESIGNED FOR:

  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    8 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Digital Transformation in Marketing
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI

DESIGNED FOR:

  • Marketing managers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Facilitator-led

6 Courses

  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers' Lifetime Value
  • Market Response Modeling
  • Optimizing Digital Advertising with Analytics

DESIGNED FOR:

  • Marketing managers
  • Product managers
  • Analysts

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing

DESIGNED FOR:

  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Communicating with the Media
  • Strategic PR Planning
  • Hiring and Managing PR Agencies
  • Communication Planning for Change
  • Crisis Communication Planning

DESIGNED FOR:

  • Communications professionals
  • Current or aspiring public relations professionals
  • Managers
  • Executives
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2.5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Value Creation and Profitability
  • Change, Disruption, and Growth
  • Market Research and Analysis
  • Pricing Strategy

DESIGNED FOR:

  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success

DESIGNED FOR:

  • Content marketers
  • Social media managers
  • Marketing channel managers
  • Product managers
  • Entrepreneurs
  • Account executives
  • Brand marketers
  • Marketing communications specialists
  • Copywriters
  • Marketing consultants

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Human-Centered Design Essentials
  • Effective User Research
  • Creating User Personas
  • Developing a UX Design Concept
  • Prototyping and UX Feedback
  • Evaluating Usability

DESIGNED FOR:

  • Product managers
  • Web designers
  • Software developers
  • Marketing professionals
  • UI/UX designers
  • Graphic designers
  • Instructional designers
  • Accessibility specialists
  • Anyone focused on customer experience evaluation

HOW IT WORKS:

  •   Course Length:
    3 weeks
  •   Program Duration:
    5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led
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