Developed by Cornell’s expert faculty, our flexible online certificate programs cover today’s most relevant marketing concepts and strategies. From data-driven marketing to social media, all courses are rich with examples, timely discussions and projects to help you apply your learning to real-world challenges and opportunities.
Choose from 15 Certificate Programs
4 Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketing managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
HOW IT WORKS:
- FORMAT:All Online
- TIME COMMITMENT:2 months with 3-5 hours of study per week
- COST:$3,699 or 2 monthly payments of $1,900
- LEARN FROM TOP MINDS:Courses are developed by Cornell faculty.
- POWER YOUR CAREER:Gain today’s most in-demand skills to stand apart.
- FLEXIBILITY FITS YOUR LIFE:Learn on your schedule without stepping out of your job.
- SMALL-CLASS EXPERIENCE:Participate in facilitated discussions and live sessions with industry peers.
- REAL WORLD PROJECTS:Apply learnings and insights to your work to make an impact right away.
- PERSONALIZED FEEDBACK:Enjoy meaningful feedback on assignments from expert facilitators.
7 Courses
- Key Performance Indicators for Marketing
- The Customer Journey and Segmentation
- Targeting and Positioning
- Product Design and Testing
- Setting Up Distribution Channels
- Establishing Effective Pricing
- Promotion and Attribution Strategy
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketing managers
- Product managers
- Entrepreneurs and small business owners
- Anyone responsible for bringing a product to market
- Non-marketing professionals and business leaders looking to develop customer strategy
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3.5 months
- Class Size:Under 35 students
- Effort:5 to 7 hours of study per week
- Format:All Online
- Model:Instructor-led
4 Courses
- Growth Marketing With AI
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketing managers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- Agency account managers
- CMOs
- Entrepreneurs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
6 Courses
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
- Marketing Symposium LIVE
DESIGNED FOR:
- Content marketers
- Social media managers
- Marketing channel managers
- Product managers
- Entrepreneurs
- Account executives
- Brand marketers
- Marketing communications specialists
- Copywriters
- Marketing consultants
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:5-7 hours of study per week
- Format:All Online
- Model:Instructor-led
5 Courses
- Writing Concise Copy
- Writing Persuasive Copy
- Writing Web Copy
- Writing Online Media Copy
- Writing Social Media Copy
- Marketing Symposium LIVE
DESIGNED FOR:
- Copywriters and copy editors
- Marketers
- Staff writers
- Communications professionals
- Technical writers
- Web content developers
- Social media and blog content developers
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
4 Courses
- Creative Writing Techniques in Nonfiction
- Editing and Revising for Impact
- Constructing Influential Op-Eds
- Developing a Publishable Personal Narrative
DESIGNED FOR:
- Creative writers
- Content and copywriters
- Marketers and advertisers
- PR and communication professionals
- Technical writers and science writers
- Academic writers
- Aspiring journalists and feature writers
- Aspiring editors
- Authors working on memoirs and biographies
- Grant writers and fundraising professionals
- Development consultants
- Genealogists and municipal historians
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Facilitator-led
6 Courses
- Brand Purpose
- Brand Strategy
- Brand Positioning
- Brand Planning
- Brand Activation
- Brand Measurement
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketers
- Brand managers
- PR professionals
- Communications professionals
- Business leaders and executives
- Entrepreneurs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
5 Courses
- Communicating with the Media
- Strategic PR Planning
- Hiring and Managing PR Agencies
- Communication Planning for Change
- Crisis Communication Planning
- Marketing Symposium LIVE
- Leadership Symposium LIVE
DESIGNED FOR:
- Communications professionals
- Current or aspiring public relations professionals
- Managers
- Executives
- Entrepreneurs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2.5 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
4 Courses (2 Core, 2 Elective)
Core Courses:
- Communication Planning for Change
- Crisis Communication Planning
- Leadership Symposium LIVE
Elective Courses (2 Courses):
- Navigating Power Relationships
- Leading Strategic Change Initiatives
- Problem-Solving Using Evidence and Critical Thinking
- Making a Convincing Case for Your Solution
- Planning and Delivering Effective Presentations
- Mediation for Managers
DESIGNED FOR:
- Public Relations Professionals
- Communications Professionals
- Marketers
- Executives
- Mid-Level Managers
- HR Leaders
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
5 Courses
- Leveraging Customers for Growth
- A/B Testing and Analytics
- Customer Behavior Segmentation Analysis
- Predicting Customer Response
- Driving Growth Through Customer Centricity
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketers
- Marketing and business analysts
- Managers using data insights to make business decisions
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2.5 months
- Class Size:Under 35 students
- Effort:5-8 hours
- Format:All Online
- Model:Instructor-led
4 Courses
- Exploring Data Sets With R
- Customer Preference Analysis
- Marketing Mix Modeling
- Digital Advertising Analytics
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketing professionals
- Business analysts
- Managers using data insights to make business decisions
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-8 hours of study per week
- Format:All Online
- Model:Instructor-led
5 Courses
- Essentials of Marketing Strategy
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketing professionals and analysts
- Business analysts
- Managers using data insights to make business decisions
- Account executives
- Product managers
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2.5 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
6 Courses
- Introduction to Behavioral Science
- Drivers of Consumer Behavior: Attention, Emotion, Coherence
- Using Behavioral Science to Influence Customer Behavior Online
- Behavioral Science for Innovation
- Behavioral Science for Branding
- Behavioral Science for Pricing
DESIGNED FOR:
- Marketers
- Brand managers
- Product managers
- Engineers and software developers
- Tech leaders
- Project managers
- UX and web design professionals
- Entrepreneurs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
4 Courses
- Value Creation and Profitability
- Change, Disruption, and Growth
- Market Research and Analysis
- Pricing Strategy
- Leadership Symposium LIVE
- Marketing Symposium LIVE
DESIGNED FOR:
- Marketers
- Current and aspiring product managers
- Business executives
- Consultants
- Entrepreneurs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Instructor-led
4 Courses
- Digital Transformation in Marketing
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium LIVE
- AI Symposium LIVE
DESIGNED FOR:
- Marketing managers
- Content marketers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- CMOs
- Entrepreneurs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-5 hours of study per week
- Format:All Online
- Model:Facilitator-led
eCornell was truly one of the best investments I made in my entire career and it’s what brought me to where I am now.
Christine J.
Revenue Management Certificate
Cornell University definitely changed my life.
Chorten W.
Hospitality Management Certificate
What I wanted was something that had an exceptional caliber of professionals and professors, and eCornell actually gave me that.
Elizabeth A.
Diversity and Inclusion Certificate
I was really able to harness that technology and have a classroom right at my kitchen table with eCornell.
Rachel K.
Marketing Student
eCornell gave me the confidence I needed to take a seat at the table and say: I’m ready.
Kasey M.
Machine Learning Certificate
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