Choose from 14 Certificate Programs

4 Courses

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

7 Courses

  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels
  • Establishing Effective Pricing
  • Promotion and Attribution Strategy
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketing managers
  • Product managers
  • Entrepreneurs and small business owners
  • Anyone responsible for bringing a product to market
  • Non-marketing professionals and business leaders looking to develop customer strategy

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3.5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    5-7 hours
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Growth Marketing With AI
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketing managers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • Agency account managers
  • CMOs
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Content marketers
  • Social media managers
  • Marketing channel managers
  • Product managers
  • Entrepreneurs
  • Account executives
  • Brand marketers
  • Marketing communications specialists
  • Copywriters
  • Marketing consultants

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    5-7 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Writing Concise Copy
  • Writing Persuasive Copy
  • Writing Web Copy
  • Writing Online Media Copy
  • Writing Social Media Copy
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Copywriters and copy editors
  • Marketers
  • Staff writers
  • Communications professionals
  • Technical writers
  • Web content developers
  • Social media and blog content developers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Communicating with the Media
  • Strategic PR Planning
  • Hiring and Managing PR Agencies
  • Communication Planning for Change
  • Crisis Communication Planning
  • Marketing Symposium  
    LIVE
  • Leadership Symposium  
    LIVE

DESIGNED FOR:

  • Communications professionals
  • Current or aspiring public relations professionals
  • Managers
  • Executives
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2.5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses (2 Core, 2 Elective)

Core Courses:
  • Communication Planning for Change
  • Crisis Communication Planning
  • Leadership Symposium  
    LIVE
Elective Courses (2 Courses):
  • Navigating Power Relationships
  • Leading Strategic Change Initiatives
  • Problem-Solving Using Evidence and Critical Thinking
  • Making a Convincing Case for Your Solution
  • Planning and Delivering Effective Presentations
  • Mediation for Managers

DESIGNED FOR:

  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity

DESIGNED FOR:

  • Marketers
  • Marketing and business analysts
  • Managers using data insights to make business decisions

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Exploring Data Sets With R
  • Customer Preference Analysis
  • Marketing Mix Modeling
  • Digital Advertising Analytics
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketing professionals
  • Business analysts
  • Managers using data insights to make business decisions

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-8 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Essentials of Marketing Strategy
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketing professionals and analysts
  • Business analysts
  • Managers using data insights to make business decisions
  • Account executives
  • Product managers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2.5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Introduction to Behavioral Science
  • Drivers of Consumer Behavior: Attention, Emotion, Coherence
  • Using Behavioral Science to Influence Customer Behavior Online
  • Behavioral Science for Innovation
  • Behavioral Science for Branding
  • Behavioral Science for Pricing

DESIGNED FOR:

  • Marketers
  • Brand managers
  • Product managers
  • Engineers and software developers
  • Tech leaders
  • Project managers
  • UX and web design professionals
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Value Creation and Profitability
  • Change, Disruption, and Growth
  • Market Research and Analysis
  • Pricing Strategy
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Digital Transformation in Marketing
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Marketing managers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Facilitator-led
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