This five-course certificate provides sales managers with the skills needed to build an actionable roadmap for driving sales growth. Learn how to conduct micro-market analysis to find hidden and unique opportunities, discover strategies to streamline your go-to-market process to increase face time with the highest-priority clients, and focus your value proposition for higher conversion rates.
Based on the book Sales Growth: Five Proven Strategies from the World’s Sales Leaders, authored by experts at McKinsey & Company, the courses translate insights from 150 sales leaders into clear and practical guidelines for action. These tools and strategies provide a foundation in key frontline sales concepts to drive real growth in your company.

- Segmenting your customers
- Finding pockets of growth in your market
- Identifying top prospects
- Managing your sales funnel
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
- Jul 30, 2025
- Sep 10, 2025
- Oct 22, 2025
- Dec 3, 2025
- Jan 14, 2026
- Feb 25, 2026
- Apr 8, 2026
- Prioritizing your accounts
- Aligning your efforts with your highest-value opportunities
- Maximize your time spent selling
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
- Aug 13, 2025
- Sep 24, 2025
- Nov 5, 2025
- Dec 17, 2025
- Jan 28, 2026
- Mar 11, 2026
- Apr 22, 2026
During this course, you'll learn a set of techniques that will enable you to create a successful and specific plan for your key accounts. This course is divided into three main topics:
- Assessing your key accounts
- Tailoring your value proposition to specific customers
- Driving growth through account planning
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
- Jul 16, 2025
- Aug 27, 2025
- Oct 8, 2025
- Nov 19, 2025
- Dec 31, 2025
- Feb 11, 2026
- Mar 25, 2026
During this course, you'll learn about the life cycle of your customer relationships and how it can dictate your success—from the initial sales call stage up to advanced negotiations. The course is divided into three main topics:
- Conduct an effective sales call
- Drive value beyond price
- Negotiate to maximize value
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
- Jul 30, 2025
- Sep 10, 2025
- Oct 22, 2025
- Dec 3, 2025
- Jan 14, 2026
- Feb 25, 2026
- Apr 8, 2026
During this course, you'll learn the importance of having a clear blueprint for sales success. This course is divided into three main topics:
- Establish clear sales metrics, accountabilities, and targets
- Track and manage sales performance
- Coach to the sales metrics
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
- Aug 13, 2025
- Sep 24, 2025
- Nov 5, 2025
- Dec 17, 2025
- Jan 28, 2026
- Mar 11, 2026
- Apr 22, 2026

eCornell was truly one of the best investments I made in my entire career and it’s what brought me to where I am now.
eCornell was truly one of the best investments I made in my entire career and it’s what brought me to where I am now.

What I wanted was something that had an exceptional caliber of professionals and professors, and eCornell actually gave me that.
What I wanted was something that had an exceptional caliber of professionals and professors, and eCornell actually gave me that.
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