Winning with today’s customers requires new sales skills. During this certificate program, learn how to conduct micro-market analysis to find hidden and unique opportunities for growth. This five-course online certificate series is designed to provide sales managers with the skills needed to build an actionable and practical roadmap for driving sales growth.
5 Courses- Segmenting your customers
- Finding pockets of growth in your market
- Identifying top prospects
- Managing your sales funnel
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
- Prioritizing your accounts
- Aligning your efforts with your highest-value opportunities
- Maximize your time spent selling
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
During this course, you'll learn a set of techniques that will enable you to create a successful and specific plan for your key accounts. This course is divided into three main topics:
- Assessing your key accounts
- Tailoring your value proposition to specific customers
- Driving growth through account planning
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
During this course, you'll learn about the life cycle of your customer relationships and how it can dictate your success—from the initial sales call stage up to advanced negotiations. The course is divided into three main topics:
- Conduct an effective sales call
- Drive value beyond price
- Negotiate to maximize value
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
During this course, you'll learn the importance of having a clear blueprint for sales success. This course is divided into three main topics:
- Establish clear sales metrics, accountabilities, and targets
- Track and manage sales performance
- Coach to the sales metrics
Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.
eCornell was truly one of the best investments I made in my entire career and it’s what brought me to where I am now.
Cornell University definitely changed my life.
What I wanted was something that had an exceptional caliber of professionals and professors, and eCornell actually gave me that.
I was really able to harness that technology and have a classroom right at my kitchen table with eCornell.
eCornell gave me the confidence I needed to take a seat at the table and say: I’m ready.
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