Analyzing Segmentation and TargetingCornell Course
and Targeting
Cornell CourseAnalyzing Segmentation and Targeting ()
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Course Overview
In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.
Key Course Takeaways
- Explore segmentation bases and descriptors
- Analyze data to divide the market
How It Works
Course Length
2 weeks
Effort
3 to 5 hours per week
Format
100% online, instructor-led
Who Should Enroll
- Marketing professionals and analysts
- Business analysts
- Managers using data insights to make business decisions
- Account executives
- Product managers
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