Program Format:
Digital Marketing 360 Certificate
- Understanding the Digital Marketing Landscape and the Customer Funnel CourseAssessing Opportunities in Paid Digital Media CourseAssessing Opportunities in Owned Digital Media CourseImplementing an Integrated Digital Marketing Plan CourseSocial Media Strategy CourseSocial Media Marketing Across the Purchase Funnel CourseCreating Effective Content Marketing CourseBuilding the Brand Through Influencer Marketing CourseSocial Listening and Community Management CourseMeasuring Social Media Marketing Success CourseLeveraging Customers for Growth CourseA/B Testing and Analytics CourseCustomer Behavior Segmentation Analysis CoursePredicting Customer Response CourseDriving Growth Through Customer Centricity CourseUsing Data for Positioning Brands CourseData Privacy in Marketing CourseLeadership Symposium CourseMarketing Symposium CourseAI Symposium CourseDigital Transformation in Marketing Course*Marketing Automation and AI Course*Growth Marketing with AI Course*Defensive Data Strategies Course*Data Protection Solutions Course*Emerging Data Privacy Challenges Course*
Social Media Marketing Certificate
- Social Media Strategy CourseSocial Media Marketing Across the Purchase Funnel CourseCreating Effective Content Marketing CourseBuilding the Brand Through Influencer Marketing CourseSocial Listening and Community Management CourseMeasuring Social Media Marketing Success CourseMarketing Symposium Course
Corporate Communication Certificate
- Communication Planning for Change CourseCrisis Communication Planning CourseLeadership Symposium CourseNavigating Power Relationships Course*Leading Strategic Change Initiatives Course*Problem-Solving Using Evidence and Critical Thinking Course*Making a Convincing Case for Your Solution Course*Planning and Delivering Effective Presentations Course*Mediation for Managers Course*
Integrated Marketing 360 Certificate
- Understanding the Digital Marketing Landscape and the Customer Funnel CourseAssessing Opportunities in Paid Digital Media CourseAssessing Opportunities in Owned Digital Media CourseImplementing an Integrated Digital Marketing Plan CourseUsing Data for Positioning Brands CourseLeveraging Customers for Growth CourseA/B Testing and Analytics CourseCustomer Behavior Segmentation Analysis CoursePredicting Customer Response CourseDriving Growth Through Customer Centricity CourseMarketing Symposium CourseHospitality Symposium CourseAI Symposium CourseKey Performance Indicators for Marketing Course*The Customer Journey and Segmentation Course*Targeting and Positioning Course*Product Design and Testing Course*Setting Up Distribution Channels Course*Establishing Effective Pricing Course*Services Marketing Planning and Management Course*Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course*Building a Resilient Services Marketing Information System Course*Developing a Service Strategy and Managing the Brand Course*Managing Service Demand through Pricing and Distribution Strategies Course*Developing an Integrated Marketing Communications Strategy for Services Course*
Strategic Hospitality Marketing Certificate
- Services Marketing Planning and Management CourseEvaluating Business and Customer Factors Affecting Marketing Decisions for Services CourseBuilding a Resilient Services Marketing Information System CourseDeveloping a Service Strategy and Managing the Brand CourseManaging Service Demand through Pricing and Distribution Strategies CourseDeveloping an Integrated Marketing Communications Strategy for Services CourseHospitality Symposium CourseMarketing Symposium Course