Peter V.S. Bond works as Partnership Acceleration Lead at Flywheel, a division of Omnicom. Prior to Flywheel, Mr. Bond was the Senior Vice President of Commercial Strategy and Business Development at Fetch Rewards, a mobile loyalty platform. He has also held leadership roles at PowerReviews, CVS Health, dunnhumby, IRi, and Priceline.com. Mr. Bond holds a B.A. from Wesleyan University, an MBA from The Stern School of Business at New York University, and Executive Education certificates from the business schools at Columbia University and Cornell University.
Retail Media StrategyJune 8-11, 2026 at Cornell Tech in NYC
Overview
Retail media is rapidly becoming the go-to channel for brands aiming to engage consumers with measurable performance along the path to purchase. Retailers are increasingly empowering brands to accurately target meaningful audiences based on their longitudinal purchasing behaviors and execute media impressions across onsite, offsite, and in-store channels throughout the entire marketing funnel. For brand marketers, effectively incorporating retail media into their marketing budgets is essential for growth in today’s omnichannel landscape.
To address this critical need, Cornell University has partnered with The CPG Guys, along with leading industry executives and visionaries from around the world, to launch the first-ever Retail Media Strategy program. This immersive four-day program at Cornell Tech brings together industry thought leaders and renowned faculty to share best practices for building compelling retail media platforms. You'll discover how to collaborate on creating best-in-class tech stacks, measure performance to ensure brands access the necessary KPIs based on campaign objectives, and establish strong partnerships between brands and retailers. In addition, the program covers optimizing brand strategies using AI-driven campaign design at scale to achieve marketing goals.
By the end of the Retail Media Strategy program, you'll have gained a deep understanding of the retail media ecosystem and how both brands and retailers can accelerate organizational transformation to thrive in the future of performance marketing.
Schedule subject to change:
4:00pm to 6:30pm – Program Welcome and Cocktail Reception
7:30am to 5:30pm – Session Programming
7:30am to 5:30pm – Session Programming
6:00pm to 8:30pm – Dinner & Networking at The Sanctuary
7:30am to 2:30pm – Session Programming
3:00pm to 3:30pm – Program Close + Group Picture
Strategic Partner

How It Works
June 8-11, 2026
New York, NY
June 8-11, 2026
New York, NY
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Faculty Authors
Dan Hooker is a global retail and consumer packaged goods executive with broad experience across diverse business environments and formats, leading traditional food retail operations and merchandising, as well as product development, consumer and category analytics, sourcing and procurement, global trading, national sales, and e-commerce. An outstanding strategist and general manager, he has led the successful startup of multiple diverse businesses. Known for and recognized as one of the world’s leading authorities on retailers’ proprietary brands, Mr. Hooker has shaped clients’ programs across four continents and eight classes of trade. His passion is in helping companies recognize their unique DNA and positioning then creating actionable marketing and sales strategies essential for their success.
Karan Girotra, Professor of Operations, Technology and Information Management (OTIM), is the recipient of the Charles H. Dyson Family Professor of Management chair, for a 5-year term. This chair was given by Rob Dyson, MBA ’74 to support a founding faculty position for Johnson instruction at Cornell Tech, in honor of his father, the founder of the Dyson-Kissner-Moran Corporation.
Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions.
Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists.
In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions.
Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.

Peter V.S. Bond works as Partnership Acceleration Lead at Flywheel, a division of Omnicom. Prior to Flywheel, Mr. Bond was the Senior Vice President of Commercial Strategy and Business Development at Fetch Rewards, a mobile loyalty platform. He has also held leadership roles at PowerReviews, CVS Health, dunnhumby, IRi, and Priceline.com. Mr. Bond holds a B.A. from Wesleyan University, an MBA from The Stern School of Business at New York University, and Executive Education certificates from the business schools at Columbia University and Cornell University.


Dan Hooker is a global retail and consumer packaged goods executive with broad experience across diverse business environments and formats, leading traditional food retail operations and merchandising, as well as product development, consumer and category analytics, sourcing and procurement, global trading, national sales, and e-commerce. An outstanding strategist and general manager, he has led the successful startup of multiple diverse businesses. Known for and recognized as one of the world’s leading authorities on retailers’ proprietary brands, Mr. Hooker has shaped clients’ programs across four continents and eight classes of trade. His passion is in helping companies recognize their unique DNA and positioning then creating actionable marketing and sales strategies essential for their success.

Karan Girotra, Professor of Operations, Technology and Information Management (OTIM), is the recipient of the Charles H. Dyson Family Professor of Management chair, for a 5-year term. This chair was given by Rob Dyson, MBA ’74 to support a founding faculty position for Johnson instruction at Cornell Tech, in honor of his father, the founder of the Dyson-Kissner-Moran Corporation.
Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions.
Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists.
In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions.
Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.
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Key Course Takeaways
- Navigate the shift from traditional to digital advertising platforms, including the rise of streaming TV and e-commerce
- Understand the rapid growth and potential of retail media as a powerful lower-funnel advertising mechanism
- Discover how to strategically manage and govern retail media budgets to maximize ROI
- Identify key considerations for investing in and optimizing retail media networks
- Develop insights on integrating retail media with merchandising strategies for joint value creation
- Master the complexities of onsite and offsite advertising inventory management
- Gain clarity on how to define value, select partners, and measure success in retail media initiatives
- Build your network through collaboration with Cornell faculty, industry experts, and fellow attendees



What You'll Earn
- Retail Media Strategy Certificate from Cornell’s SC Johnson College of Business
- 24 Professional Development Hours (2.4 CEUs)
Who Should Enroll
- Retail industry professionals interested in leveraging media and advertising to enhance the shopping experience and drive sales
- Brand leaders
- Directors
- VPs and SVPs
- Chief Customer Officers and Chief Marketing Officers
Request Information Now by completing the form below.

$9,999
Retail Media Strategy
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