Course list

In this course, you will explore the intricate relationship between the product manager, the product, and the customer. You'll begin by examining the foundational aspects of product management, including the nature of products, the skills required for effective management, and the common causes of product failures. You'll also gain insights into the product management process, learning to differentiate your role as a product manager from the tasks involved in managing products.

Through the course materials and activities, you will engage with the CORE approach and the Analytical Pyramid, essential tools for classifying ideation skills and navigating the product management journey. You'll then delve into the product development process, exploring its cyclical nature and the distinction between managing and executing tasks. You'll practice identifying management-specific responsibilities and discover how to optimize product design using techniques like Kansei engineering.

Finally, you will gain hands-on experience using Python for data manipulation and A/B testing. You'll discover how to measure customer preferences, leverage data to guide marketing strategies, and develop a deeper understanding of customer perspectives. This practical experience will prepare you to manage the product life cycle effectively and drive success in the market.

  • Jun 3, 2026
  • Aug 26, 2026
  • Nov 18, 2026
  • Feb 10, 2027
  • May 5, 2027

In this course, you will discover how to leverage data to develop and refine product strategies — a skill that is increasingly crucial in today's data-driven market. You'll start by exploring essential marketing metrics to design impactful customer journeys then use these metrics to optimize advertising strategies. You'll practice distinguishing between KPIs and attribution metrics to make informed marketing decisions, gather and interpret environmental data to contextualize your product strategies, and integrate these strategies into a company's broader marketing efforts.

Throughout the course, you will delve into various topics, including global ad spend, the marketing funnel, and advertising effectiveness metrics. You'll engage in practical exercises such as journey mapping, competitor briefs, and calculating key marketing metrics like cost per click (CPC) and return on ad spend (ROAS). You'll also be introduced to advanced concepts like marketing mix modeling (MMM) and multi-touch attribution (MTA), equipping you with the knowledge and skills to interpret complex data and guide product and marketing strategies.

By the end of the course, you will have a comprehensive understanding of how to synthesize data-driven insights to develop and implement effective product strategies within an organization, giving you the confidence and expertise to excel in your role.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Navigating Technical Product Management
  • Jun 17, 2026
  • Sep 9, 2026
  • Dec 2, 2026
  • Feb 24, 2027
  • May 19, 2027

This course equips you with the analytical tools and techniques needed to create data-driven strategies that resonate with your audience. Through a combination of interactive learning, an engaging case study, and hands-on coding exercises, you will explore fundamental ideas such as survival analysis, customer lifetime value, and sentiment analysis, which are essential for understanding customer behavior, predicting outcomes, and tailoring product strategies to meet consumer needs. These approaches will enable you to make informed decisions, refine product offerings, and create meaningful connections with your customers, ultimately driving engagement and loyalty.

You will then apply these analytical techniques to your own product environment. You'll use real data to discern customer preferences, analyze product features, and determine optimal strategies for improving product performance. By the end of the course, you'll have developed a comprehensive strategy that leverages consumer insights to enhance product value and drive customer loyalty.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Navigating Technical Product Management
  • Developing a Data-Driven Product Strategy
  • Jul 1, 2026
  • Sep 23, 2026
  • Dec 16, 2026
  • Mar 10, 2027
  • Jun 2, 2027

In this course, you will explore the fascinating world of consumer behavior, discovering what drives customers and how to communicate those insights effectively. You'll start by analyzing motivations and internal influences on consumer choices, gaining a deep understanding of how and why customers make decisions. Through interactive activities and discussions, you'll explore real-world examples and apply these concepts to identify key behavioral implications. This knowledge will lay the foundation for formulating product specifications that are both insightful and actionable.

Throughout the course, you will develop critical communication skills to present your insights in a way that influences decision making. You'll get hands-on experience analyzing consumer motivations and presenting data-driven insights in meaningful ways. You'll work on formulating product specifications and ultimately craft a strategy for relaunching a recalled product. By the end of the course, you'll have the skills to understand consumer behavior, communicate insights to stakeholders, and make informed product decisions that resonate with your target audience.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Navigating Technical Product Management 
  • Developing a Data-Driven Product Strategy
  • Optimizing Product Strategy Using Analytics
  • Apr 22, 2026
  • Jul 15, 2026
  • Oct 7, 2026
  • Dec 30, 2026
  • Mar 24, 2027
  • Jun 16, 2027

In this course, you will discover how to apply different project management methodologies to tackle complex product challenges. You'll explore frameworks like Agile, Scrum, Kanban, and the RICE prioritization method to determine the most effective way to streamline project execution. Throughout this journey, you'll get hands-on experience selecting and implementing these methodologies in real-world product environments, allowing you to see how each approach can lead to more efficient outcomes.

You will also develop persuasive communication skills, leveraging consumer behavior insights to craft effective product messaging that resonates with your audience. You'll work on streamlining a technical product's development process and applying consumer behavior models to predict decisions and create effective pricing signals. By the end of this course, you'll have the ability to manage product development with confidence, driving both consumer engagement and business success.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Navigating Technical Product Management
  • Developing a Data-Driven Product Strategy
  • Optimizing Product Strategy Using Analytics
  • Analyzing and Communicating Consumer Insights
  • May 6, 2026
  • Jul 29, 2026
  • Oct 21, 2026
  • Jan 13, 2027
  • Apr 7, 2027
  • Jun 30, 2027

In this course, you will discover how to create a value offering that resonates with your customers by leveraging key economic principles and pricing strategies. You'll start by exploring financial fundamentals like discounted cash flow and the time value of money then use these tools to construct solid business cases and determine optimal pricing. Through practical activities, you'll develop pricing strategies that evolve over a product's life cycle, applying these techniques to real-world scenarios to create a sustainable and compelling value offering.

As you progress, you will explore behavioral pricing techniques to ensure your product's value is effectively communicated and resonates with your target audience. You'll determine how to drive alignment and action across teams, preparing for a successful product launch. By the end of the course, you'll have the skills to set strategic pricing, understand market dynamics, and deliver a value offering that stands out in the competitive landscape.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Navigating Technical Product Management
  • Developing a Data-Driven Product Strategy
  • Optimizing Product Strategy Using Analytics
  • Analyzing and Communicating Consumer Insights
  • Applying Project Methodologies to Technical Products
  • May 20, 2026
  • Aug 12, 2026
  • Nov 4, 2026
  • Jan 27, 2027
  • Apr 21, 2027

eCornell Online Workshops are live, interactive 3-hour learning experiences led by Cornell faculty experts. These premium short-format sessions focus on AI topics and are designed for busy professionals who want to gain immediately applicable skills and strategic perspectives. Workshops include faculty presentations, breakout discussions, and guided hands-on practice.

The AI Workshops All-Access Pass provides you with unlimited participation for 6 months from your date of purchase. Whether you choose to attend one workshop per month, or several per week, the All-Access Pass will allow you to customize your AI journey and stay on top of the latest AI trends.

Workshops cover a range of cutting-edge AI topics applicable across industries, hosted by Cornell faculty at the forefront of their fields. Whether you are just getting started with AI, seeking to build your AI skillset, or exploring advanced applications of AI, Workshops will provide you with an action-oriented learning experience for immediate application in your career. Sample Workshops include:

  • Work Smarter with AI Agents: Individual and Team Effectiveness
  • Leading AI Transformation: Bigger Than You Imagine, Harder Than You Expect
  • Using AI at Work: Practical Choices and Better Results
  • Search & Discoverability in the Era of AI
  • Don't Just Prompt AI - Govern it
  • AI-Powered Product Manager
  • Leverage AI and Human Connection to Lead through Uncertainty

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How It Works

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Completing a program from eCornell really has allowed me to think outside the box at work. It gave me the confidence I needed to take a seat at that table and say I am ready.
‐ Kasey M.
Kasey M.

Frequently Asked Questions

Modern product teams are expected to justify roadmaps with data, translate customer signals into clear requirements, and align engineering, marketing, and leadership around decisions that stand up to scrutiny. Cornell’s Technical Product Management Certificate helps you build that practical, end-to-end capability so you can move from opinions to evidence and from analysis to action.

In this certificate program, authored by faculty from Cornell’s Duffield College of Engineering, you will learn how to diagnose why products succeed or fail, use experimentation and analytics to guide choices, and turn consumer insights into product specifications, prioritization, and pricing decisions. Along the way, you practice communicating recommendations clearly to stakeholders, using a mix of quantitative and qualitative tools that reflect real product work.

If you want stronger data-driven product judgment, clearer cross-functional communication, and an end-to-end toolkit for taking technical products from strategy to launch, you should choose Cornell’s Technical Product Management Certificate.

Instead of a watch-and-quiz experience, Cornell’s Technical Product Management Certificate is built around applied work, expert facilitation, and peer learning that pushes you to make product decisions the way you will on the job.

You learn in a small cohort environment (typically about 35 professionals) where an expert facilitator guides discussions and provides feedback on your work. That structure is designed to help you practice how product leaders actually operate: framing decisions, selecting the right metrics, interpreting results responsibly, and communicating recommendations to different audiences.

The Technical Product Management Certificate curriculum is also intentionally technical and cross-functional. You will work with Python-based analysis and experimentation, connect product decisions to marketing metrics and attribution, use customer analytics like churn and lifetime value, translate consumer behavior into specifications, and apply project methods and pricing strategy so your recommendations are both analytically sound and executable.

Enrolling in Cornell’s Technical Product Management Certificate also provides you with a 6-month All-Access Pass to eCornell's live online AI Workshops, interactive sessions led by world-class Cornell faculty that combine Ivy League insight with practical applications for busy professionals. Each 3-hour Workshop features structured instruction, guided practice, and real tools to build competitive AI capabilities, plus the opportunity to connect with a global cohort of growth-oriented peers. While AI Workshops are not required, they enhance certificate programs through:

  • Integrating AI perspectives across most curricula
  • Responding to emerging AI developments and trends
  • Offering direct engagement with Cornell faculty at the forefront of AI research

Cornell’s Technical Product Management Certificate is designed for professionals who work on or around technical products and want to make stronger, more defensible product decisions using data and customer evidence.

The Technical Product Management Certificate is a strong fit if you are:

  • A current or aspiring product manager who wants a structured toolkit for strategy, analytics, and communication
  • A software engineer, product developer, or technical lead moving into product ownership and stakeholder-facing work
  • A product marketing, growth, or UX professional who wants deeper fluency in experimentation, metrics, and customer analytics
  • An entrepreneur or business leader responsible for product direction, prioritization, and pricing
  • A project or program manager supporting product delivery who wants to better connect execution choices to product strategy

No formal prerequisites are required to enroll, but you should be ready to work with metrics and do light coding exercises in Python. The learning experience includes a Python refresher to help you ramp up.

In Cornell’s Technical Product Management Certificate, you will complete a series of applied projects that mirror the decisions product leaders make, from diagnosing product failures to building a launch-ready recommendation backed by analytics and customer insight.

Examples of projects you will complete include:

  • Diagnosing common product failure modes and applying decision frameworks to propose improvements for a sample product scenario
  • Running Python-based analyses, including A/B testing and hypothesis testing, then translating results into a stakeholder-ready recommendation
  • Building a data-driven product and marketing strategy using journey mapping, funnel metrics, and advertising effectiveness measures like CPC and ROAS
  • Interpreting marketing attribution approaches (including media mix modelling and multi-touch attribution) to inform channel and budget decisions
  • Applying customer analytics such as survival analysis for churn or failure risk, segmentation using RFM, and customer lifetime value thinking
  • Creating and critiquing data visualizations and writing measurable product specifications that teams can execute against
  • Selecting an appropriate delivery methodology (such as Agile/Scrum/Kanban) and prioritizing features using the RICE framework
  • Designing pricing and business case elements using financial principles like time value of money and discounted cash flow, then assembling a capstone-style product launch recommendation

Across these deliverables, you practice communicating with engineering, marketing, and leadership so your analysis leads to action, not just insights.

Cornell’s Technical Product Management Certificate helps you build the analytical, strategic, and communication skills you need to lead product decisions with credibility in technical, cross-functional environments.

After completing the Technical Product Management Certificate, you will be prepared to:

  • Define the interconnected roles of the product manager, product, and customer in driving product success
  • Leverage data collection and analysis to inform product development and strategic decision making
  • Utilize analytical techniques to understand consumer behavior and enhance product strategies
  • Analyze consumer behavior and master key principles of communication in product management
  • Implement managerial techniques to advance product development and improve consumer engagement
  • Apply economic principles and pricing strategies to develop a compelling value offering

Students commonly report long-term benefits that show up directly in how they operate at work, including stronger product strategy frameworks, clearer decision-making habits, and practical tools they can apply immediately to launches and roadmaps. Many highlight hands-on assignments that mirror day-to-day product manager work, improved thinking about trade-offs and prioritization, and more effective communication with stakeholders. Learners also note fast, actionable facilitator feedback, a clear progression across topics, and resources they continue to revisit on the job.

What truly sets eCornell apart is how our programs unlock genuine career transformation. Learners earn promotions to senior positions, enjoy meaningful salary growth, build valuable professional networks, and navigate successful career transitions.

Cornell’s Technical Product Management Certificate, which consists of 6 short courses, is designed to be completed in 3 months. Each course runs for 2 weeks, with a typical weekly time commitment of 8 to 10 hours.

Flexibility is built into the format. You can complete most work asynchronously on your own schedule, including videos, readings, coding exercises, and project work. Interactive elements like discussions and live sessions offer structure and connection while still keeping the experience workable alongside a full-time job.

Students in Cornell’s Technical Product Management Certificate often describe a highly practical learning experience that strengthens how they think and operate as product leaders, especially in technical and cross-functional environments. Many say they leave with clearer product strategy skills, stronger decision-making habits, and tools they can apply immediately to real launches and roadmaps.

Common themes learners highlight include:

  • Strong product strategy frameworks for real business cases
  • Hands-on assignments that mirror day-to-day product manager work
  • Improved product thinking around trade-offs, prioritization, and recommendations
  • Practical approaches to user insights and emotional design in product decisions
  • Capstone-style work that ties concepts together into an end-to-end product story
  • Clear progression across modules that builds confidence over time
  • Fast, detailed, and actionable facilitator feedback that helps students improve quickly
  • A flexible online format that fits working professionals’ schedules
  • A mix of learning formats including videos, readings, discussions, and live sessions
  • Well-organized resources students can revisit on the job to refresh key concepts

Overall, students commonly report that the Technical Product Management Certificate helps them upskill for modern product roles, communicate more effectively with stakeholders, and bring more structured, strategic thinking to the products they build and launch.

You do not need to be a professional programmer to succeed in Cornell’s Technical Product Management Certificate, but you should be comfortable working with data and willing to do hands-on exercises in Python.

You will use Python in practical contexts that product managers frequently encounter, such as A/B testing, marketing and customer analytics, and text analysis for customer sentiment. The learning experience includes guided practice and refreshers to help you ramp up, and the point of the coding is to strengthen your ability to make and defend product decisions with evidence.

If you already work with spreadsheets or basic analytics, you will likely find the transition manageable, especially if you commit consistent weekly time to practice.

You will learn how to select and apply delivery approaches that fit the product problem you are trying to solve. Cornell’s Technical Product Management Certificate covers common methodologies, including Waterfall, Agile, Scrum, Kanban, and hybrids, and focuses on practical trade-offs like speed, uncertainty, governance, and team coordination.

You will also practice feature prioritization using the RICE framework so your roadmap decisions are transparent and defensible. The goal of Cornell’s Technical Product Management Certificate program is to help you connect execution choices to product outcomes, not to treat a methodology as a one-size-fits-all answer.

Expect to practice analytics in the same way product teams use it to resolve debates and reduce risk. In Cornell’s Technical Product Management Certificate, you will work through hands-on exercises in experimentation and customer analytics, then translate what you find into decisions about product direction, messaging, and investment.

You will practice techniques such as A/B testing and hypothesis testing, marketing and funnel metrics analysis, attribution thinking (media mix modelling and multi-touch attribution), churn or failure-risk analysis using survival methods, customer value analysis using lifetime value concepts, and sentiment analysis of customer reviews. Just as importantly, you will practice communicating your conclusions clearly so non-technical stakeholders can act on them.