In this course you will build on the extraction and interpretation of emotional data generated while unpacking observations. You will work through the personas that you previously defined and situate these in context diagrams that examine the relationships between individual users and the problem space. You will also use emotional relationship data maps and flow of thoughts to create capabilities diagrams that crystallize the needs your system must address.

With an actionable model of your problem in place, you will engage in a series of brainstorming sessions that use as their core inspiration the personas, capabilities diagrams, and context diagrams. From this process you will gather ideas that will propel you toward the creative solutions in your problem space.

The following courses are required to be completed before taking this course:

  • Identifying and Framing a Challenge
  • Gathering User Emotions
  • Crafting User Narratives
 

How It Works

Course Length
3 weeks

Effort
5 to 8 hours of study per week

Format
100% online, instructor-led
  • Product managers
  • Engineers
  • User experience designers
  • Program and project managers
  • Consultants
  • Systems analysts
  • Marketers
  • Entrepreneurs involved in product conception
  • Individual contributors, managers and leaders at all levels of an organization who are involved in the design, development, or improvement of products, services, and infrastructure
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