Name: Aligning Healthcare Products, Services, and Strategies
Availability: InStock

Course Overview

Healthcare organizations often approach management much like patient care: swiftly identifying symptoms, diagnosing problems, and developing a treatment plan or solution. While this technique works for day-to-day operations, it falls short when it comes to evaluating organizational well-being and planning for long-term growth. To create successful strategic plans, healthcare leaders must adopt a broader perspective — one that balances service delivery with sound business strategies.

This course introduces several proven frameworks to help you build a strategic plan that aligns with your organizational mission and vision. You will map your organization's position by evaluating internal strengths and weaknesses, analyzing external opportunities and threats, and categorizing products and services. By collecting and interpreting the right data, you'll be empowered to set organizational priorities, identify growth opportunities, and ensure your strategic plan drives both profitability and long-term success.

Key Course Takeaways

Apply Porter's Five Forces to assess external competitive forces that impact your organization
Evaluate whether to invest in, discontinue, or develop various products and services using the BCG Matrix
Leverage SWOT analysis to devise a strategic plan based on internal capabilities and external opportunities and threats
Identify areas for improvement and potential growth to ensure long-term organizational success

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How It Works

Course Length

2 weeks

Effort

3 to 5 hours of study per week

Format

100% online, instructor-led

Course Author

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Nick Fabrizio

Senior Lecturer

Cornell Jeb E. Brooks School of Public Policy

Nick Fabrizio’s expertise spans both the public and private sectors. He advises companies, government agencies, and prominent healthcare institutions on a variety of issues, including strategic decisions, public policy, mergers and acquisitions, turnaround/crisis management, and integrating technology.

Professor Fabrizio is a frequent presenter at state and national conferences and has published over 25 journal articles on corporate governance, strategy, and organizational change. He has also published book chapters and two books, and he is a regular contributor to news and media outlets on healthcare trends and current events.

Professor Fabrizio is the Capstone Director for both the MHA and EMHA programs. In addition to teaching in the Sloan Program, he developed the Healthcare Change Management Certificate Program for eCornell and designs custom programs for eCornell.

Professor Fabrizio received his undergraduate degree from the State University of New York at Cortland, his M.A. from Binghamton University, and his Ph.D. from Walden University.

Who Should Enroll

This course is intended for managers in the healthcare industry and those who are interested in moving from general administration to a leadership position. High-level healthcare administrators, non-physician executives, physician executives, and chief medical officers will benefit from this course.

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