Persuasive Speaking

for Media

Cornell Course

While you may have deep expertise in your initiative, effectively translating technical knowledge into impactful oral communications remains a key challenge for public leaders. This course will help you craft and deliver powerful spoken content that builds influence and amplifies your media presence.

You will adopt three essential mindsets to transform ordinary communications into compelling stories: connecting before you communicate, defining your 10% takeaway, and harnessing energy to drive engagement. By incorporating strategic storytelling and rhetorical techniques, you'll create emotional connections that go beyond data points, enabling audiences to visualize your message and driving lasting impact.

You will also refine your delivery system by writing specifically for the spoken word and mastering techniques for movement, voice modulation, and physical presence. These skills will empower you to command attention and deliver presentations that move audiences from attention to retention and, ultimately, to action.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Strategic Media Relations for Public Leaders
• Persuasive Writing for Public Impact