In today's media environment, where platforms multiply and journalism models constantly shift, success hinges on building authentic relationships with your “Most Valuable Press” people, or MVPs. These key media influencers can amplify your message, but you first need to know how to connect with them effectively.

In this course, you will build meaningful connections with your MVPs by understanding what drives them, what they need, and how they work. Leveraging this information, you'll craft compelling media pitches that align with your MVPs' preferred topics, styles, and formats. Finally, assuming that the MVPs have picked up your pitch, you'll curate an interview briefing that delivers your message and meets your MVPs' needs.

 

How It Works

Course Length
2 weeks
Effort
3 to 5 hours of study per week
Format
100% online, instructor-led
  • Advocacy, nonprofit, and government leaders and professionals
  • Executives and business leaders in industries heavily influenced by public policy
  • Civil servants and elected and appointed officials at the local, state, and federal levels
  • Political candidates for elected office
  • Legislative aides
  • Political candidate recruitment organizations
  • Scientists and engineers at the management and executive levels
  • Consultants
  • Anyone interested in transitioning in their career in PR or a related function
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