You have already done the work to answer critical questions regarding your target customer, your product, and the problem that your product will solve. Now it's time to design your product. In this course, you will address the product question, “How do we solve the problem in a way that delights our users and fits our strategy?”

You will examine how to create a prototype that simulates the product experience just well enough to get valuable feedback from potential customers. You'll also examine strategies for aligning the team and create a staffing plan that defines the team members, their roles and responsibilities, and potential areas for friction. You'll finish by writing a product requirements document (PRD), which is a pillar artifact that will rally the team and kick off the engineering and execution phase. This is an exciting moment when you prepare to pivot from analysis and planning to designing and building.

The following courses are required to be completed before taking this course:

  • Developing a Product Hypothesis and Personas
  • User Personas and Product Vision
 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry
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