Bob Perry

Bob Perry is a Director of Business Development at NBCUniversal, specializing in Retail Media and Omnichannel Marketing. He uses Comcast and NBCU’s broad portfolio to build media and partnership opportunities for brands and retailers. Believing that strong creative drives results, Bob focuses on data-driven solutions for conversion, attribution, and incrementality.

Before joining NBCU in 2018, Bob led sales at MyWebGrocer, an e-commerce, marketing, and data platform serving grocery chains and consumer packaged goods companies. In that role, he created hundreds of digital shopper marketing programs for leading brands across platforms such as Kroger, Harris Teeter, Albertsons, Safeway, ShopRite, Peapod, and others.

Bob is a member of the Internet Advertising Bureau and serves on the IAB’s Retail Media Network and Cross-Channel Measurement committees. He is also a founding member of the AWS Executive Advisory Forum and Coresight Research’s AI Council.

His long-standing focus on the brand and retail category gives him deep expertise, which he applies daily as NBCU’s subject matter expert for his customers.