Helen Chun

Helen Chun is an associate professor of services marketing and a consumer psychologist who creates behavioral insights into managing and enhancing consumer experiences. She is particularly passionate about studying the role of emotions, customer experience design, branding, and prosocial and sustainable behaviors. Professor Chun’s ongoing work examines consumer experiences in the context of emerging media and digital technology. Her research papers have been published in leading marketing and services journals, such as Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, and Service Science.

Professor Chun teaches Consumer Behavior and Marketing Management for Services. She has been honored with the Nolan School of Hotel Administration’s Teacher of the Year Award multiple times as well as the Ted Teng ’79 Dean’s Teaching Excellence Award. Professor Chun is also a Merrill Presidential Scholar Outstanding Educator Honoree at Cornell University.

Professor Chun previously taught at the Medill School of Journalism, Media, and Integrated Marketing Communications and at the Kellogg School of Management, Northwestern University. She earned her Ph.D. in Business Administration (Marketing) from the Marshall School of Business at the University of Southern California.