Developing Innovation StrategyCornell Course

An enterprise with an innovation culture doesn't just happen. You must plan for both financial success and cultural change. There are several types of and approaches to innovation. How do you create an innovation strategy for your enterprise?

In this course, you will begin to create a roadmap called the innovation placemat. You will identify your organization's goals and align your innovation strategy to it. You will cultivate an executive champion and set SMART goals for your new product, service, or technology. You will identify risks and barriers to deployment and create mitigation plans to overcome them. Along the way, you will hear case studies of organizations large and small, private and government, established and startup, and in many domains who have successfully established an innovation strategy with sustainable positive effects on their bottom lines.