Imagine that you know that the administrative expenses for your hotel are 6%. Looking at other properties within your peer set, you can see that your competitors' administrative expenses are 4.5%. Is your property getting value out of spending more? How can you tell? What changes might you choose to make in response to that information?

As a hotel manager or decision maker, you want to analyze what the metrics are telling you so that you can make informed decisions that will increase profitability for your property. In this course, you will practice analyzing leading hotel benchmarking reports and their provided industry data, drawing inferences about what it means for you. You will delve into the process of benchmarking so that you can identify how well one property is performing in comparison to its peers. Using relevant metrics, including revenue per available room, dollars per available room, dollars per occupied room, expenses on an occupied room basis, and occupancy percentages, hotel owners and operators can compare the financial performance of their properties with industry-wide averages of a similar profile.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Examining the Uniform System of Accounts for the Lodging Industry (USALI)
 

How It Works

Course Length
2 weeks

Effort
5 to 8 hours of study per week

Format
100% online, instructor-led
  • Hotel owners
  • Hotel general managers and directors
  • Hotel managers and department heads
  • Hotel employees using financial information for decision making
  • Accounting professionals seeking to move into the hotel industry
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