Innovation is a leading factor in gaining a competitive advantage for companies around the world, particularly for hospitality organizations as they compete with increased globalization and continuous market and technological change. In this course, you will discover best practices for guiding an organization through the strategic innovation process in order to reinvigorate and renew itself, its markets, or its industries. You will identify several different innovation processes and explore how they can be applied in established companies. You will also examine innovation from the unique perspective of the hospitality industry and delve into real-world case studies featuring global companies that made major changes to product offerings and business model innovations. By the end of this course, you'll have acquired valuable foundational knowledge and practical applied strategies that will allow you to create new innovation opportunities within your organization.

PROGRAM SCHEDULE

Session 1:

  • What Makes Service-Based Innovation Unique
  • Tuesday, November 3, 2026: 10am - 1pm (ET)

Session 2:

  • The Workforce as a Key Element
  • Thursday, November 5, 2026: 10am - 1pm (ET)

Session 3:

  • Value Proposition Design
  • Tuesday, November 10, 2026: 10am - 1pm (ET)

Session 4:

  • Business Model Innovation
  • Thursday, November 12, 2026: 10am - 1pm (ET)
 
  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors
Get It Done 100% Online
Our programs are expressly designed to fit the lives of busy professionals like you.
Learn From cornell's Top Minds
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.
Power Your career
Cornell's internationally recognized standard of excellence can set you apart.

Request Information Now by completing the form below.

Act today—courses are filling fast.

By providing your contact information, you consent to receive communications from Cornell University, including with the use of automated technology.  You can opt out at any time.  By selecting the text box, you consent to Cornell texting you.  You confirm this phone number belongs to you.  Message and data rates may apply.  You can reply STOP to opt out of texts at any time. Full Terms | Privacy Policy