The ability to gain major media attention can significantly impact the success of an initiative, yet some organizations consistently achieve better coverage than others. Understanding how journalists and producers at leading U.S. news networks select stories for broadcast is crucial for anyone seeking media coverage. Often, small adjustments in the approach can determine whether a media pitch hits the target or misses the mark.
In this special conversation with two senior media and policy insiders who operated at the highest levels of U.S. politics, you'll discover the mindset and specific mechanisms for significantly increasing your chances of gaining major media coverage of your initiatives and priorities.
MaryAlice Parks, former ABC News White House Correspondent, and Mark Bayer, former U.S. Senate Chief of Staff and faculty author of eCornell's “Media Strategy for Policy and PR” certificate program, will share proven insider approaches for earning major media coverage.
