Hospitality Certificates
Hotel Real Estate Investments and Asset Management
Courses
- Financial Analysis of Hotel Investments
- Control of Hotel Real Estate
- Developing an Asset Management Strategy
- Achieving Hotel Asset Management Objectives
- Valuing Hotel Investments Through Effective Forecasting
- Valuing Hotel Intellectual Property and Structuring the Capital Stack
Designed For
- Hospitality professionals with financial or operational responsibility
- Lenders and investors involved in hospitality real estate projects
Hospitality Management
Courses
- Understanding Financial Statements
- Building High-Performing Teams
- Services Marketing Planning and Management
- Pricing and Revenue Management Essentials
- Building Guest Loyalty
- Introduction to Hotel Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Designed For
- Hospitality professionals working in every function of their organization
- Professionals looking to move into a hospitality management position
Food and Beverage Management
Courses
- Utilizing Income Statements and Operational Data
- Optimizing Your Food and Beverage Menu
- Managing Your Food and Beverage Supply Chain
- Building Guest Loyalty
- Leading Your Team to Optimize Results
- Hospitality Symposium LIVE
- Operating a Profitable and Responsible Beverage Program
- Opening a Restaurant
- Adding Value with Special Events
Designed For
- General managers and line-level employees involved in the operation and financial performance of a restaurant or food and beverage service
- Managed service contractors for stadiums, arenas, hospitals, airlines, franchises, and catering
- Professionals new to the food and beverage industry
- Non-restaurant professionals looking to be conversant in operations of food and beverage providers
- Caterers, restaurateurs, event space managers, property managers, corporate event managers
Hospitality Management 360
Courses
- Introduction to Hotel Operations
- Becoming a Powerful Leader
- Building High-Performing Teams
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Utilizing Income Statements and Operational Data
- Building Guest Loyalty
- Introduction to Restaurant Revenue Management
- Managing Meal Duration and Reservations
- Marketing Hospitality Brands Through Digital Media
- Leadership Symposium LIVE
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Optimizing Your Food and Beverage Menu
- Managing Your Food and Beverage Supply Chain
- Optimizing Restaurant Space and Pricing
- Implementing Brand Strategy Through Digital Media
Designed For
- Hospitality managers working in hotels and corporate offices
- Hospitality professionals aspiring to management positions
AI in Hospitality
Courses
- Leveraging Predictive AI in Hospitality
- Applying Generative AI in Hospitality
- Streamlining Hospitality Operations With Automation
- Hospitality Symposium LIVE
- AI Symposium LIVE
Designed For
- Mid- and senior-level hospitality professionals
- Marketing and sales directors in hospitality
- HR directors for hospitality organizations
- Business analysts
- Hotel general managers
- Housekeeping directors
Hotel Revenue Management
Courses
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Hospitality Symposium LIVE
Designed For
- Revenue managers and directors
- General managers
- Front desk managers
- Night auditors
- Sales and marketing analysts
- Hospitality professionals responsible for financial success
- Aspiring hospitality management professionals looking for a strong foundation of revenue concepts
Revenue Management 360
Courses
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Marketing Hospitality Brands Through Digital Media
- Implementing Brand Strategy Through Digital Media
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
- Mastering the Time Value of Money
- Making Capital Investment Decisions
- Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
- Raising Capital: The Process, the Players, and Strategic Considerations
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Introduction to Restaurant Revenue Management
- Menu Design and Engineering
- Optimizing Restaurant Space and Pricing
- Managing Meal Duration and Reservations
- Building Demand During Slow Periods
Designed For
- General managers
- Revenue and finance managers
- Hospitality professionals responsible for financial success
Hotel Planning and Design
Courses
- Foundations of Hotel Planning
- Initial Hotel Planning Decisions
- Hotel Guestroom Design
- Hotel Public Space Design
- Hotel Back-of-House Design
- Hospitality Symposium LIVE
Designed For
- Architects
- Interior designers
- Hotel consultants
- Architecture students
- Owners, developers, and construction managers
Restaurant Revenue Management
Courses
- Introduction to Restaurant Revenue Management
- Menu Design and Engineering
- Optimizing Restaurant Space and Pricing
- Managing Meal Duration and Reservations
- Building Demand During Slow Periods
- Hospitality Symposium LIVE
Designed For
- Restaurant owners, managers, and operators
- Foodservice professionals responsible for their organization's financial performance
- Hospitality professionals
- Executive chefs
Hospitality Leadership
Courses
- Leading Service-Focused Transformation
- Creating an Agile Enterprise
- The Power of Experimentation
- Becoming a Strategic Leader
- Making Strategic Change Happen
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
Designed For
- Hospitality managers, directors, and general managers
- Business professionals newer to the hospitality industry looking quickly to translate their outside expertise
- Owners, operators, and managers looking to accelerate growth and profitability
- Aspiring hospitality managers
- Individual contributors
- HR professionals
- Managers and leaders in any industry seeking transformative organizational knowledge
Hospitality Accounting
Courses
- Examining the Uniform System of Accounts for the Lodging Industry (USALI)
- Benchmarking Hotel Performance
- Using Financial Statements for Decision Making
- Applying Managerial Accounting Tools to Improve Flow Through
- Preparing the Operating Budgets and Monitoring Performance
- Hospitality Symposium LIVE
Designed For
- Hotel owners
- Hotel general managers and directors
- Hotel managers and department heads
- Hotel employees using financial information for decision making
- Accounting professionals seeking to move into the hotel industry
Wines of the World
Courses
- Wine Essentials
- Foundations of California, the Pacific Northwest, and New York Wines
- Experiencing Wines of California, the Pacific Northwest, and New York
- Foundations of French Wines
- Experiencing Wines of France
- Foundations of Italian Wines
- Experiencing Wines of Italy
- Foundations of Spanish and Portuguese Wines
- Experiencing Wines of Spain and Portugal
- Foundations of German and Austrian Wines
- Experiencing Wines of Germany and Austria
- Foundations of Southern Hemisphere Wines
- Experiencing Wines of the Southern Hemisphere
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Account executives and professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of California, the Pacific Northwest, and New York
Courses
- Wine Essentials
- Foundations of California, the Pacific Northwest, and New York Wines
- Experiencing Wines of California, the Pacific Northwest, and New York
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Advanced Hospitality Revenue Management: Pricing and Demand Strategies
Courses
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
- Hospitality Symposium LIVE
Designed For
- General managers
- Revenue managers
- Marketing managers
- Hospitality professionals responsible for their organization's financial performance
General Managers Program
Courses
- General Managers Program Capstone
- Boosting Hotel Value
- Creating F&B Operations to Meet Changing Consumer Interests
- Leveraging AI for Hospitality Operations
- Communication Skills for GMs
- Hospitality Marketing in Dynamic Contexts
- Strategic Innovation for Hotel GMs
- Global Hospitality Trends and Best Practices: Profit From Change
Designed For
- General managers overseeing full-service hotels
- Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors who are on a pathway to promotion to General Manager within 12 months
Strategic Hospitality Marketing
Courses
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Designed For
- Customer-focused sales and marketing professionals
- Services marketing and operating professionals
- Product marketing professionals
- Industry professionals analyzing services marketing data to make strategic decisions
Hospitality Strategy
Courses
- Fundamentals of Hospitality Strategy
- Formulating Hospitality Strategy
- Implementing Hospitality Strategy
- Leading Strategic Change Initiatives
- Becoming a Strategic Leader
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
Designed For
- Senior leadership at hotel properties
- General managers
- Executive committee personnel
- Managers hoping to move into a senior leadership position
- Hotel owners
- Corporate-level managers interested in formulating business-unit and corporate strategy
Leading a Culture of Service Excellence
Courses
- Fostering a Culture of Service Excellence
- Developing Service Excellence Competencies
- Practicing Servant Leadership
- Delivering an Excellent Customer Experience for Your Organization
- Developing a Culture of Empowerment
- Hospitality Symposium LIVE
Designed For
- Managers and leaders responsible for serving external and internal customers
- Financial institution leaders and team members
- Hotel and restaurant leaders and team members
- Healthcare facility leaders and team members
- Retail leaders and team members
- Small business leaders
- Any organization looking to provide a consistent high level of customer service
Beer Essentials
Courses
- Beer Ingredients and Production
- Beer Styles
- Establishing a Beer Program
- Beer Sales and Training
Designed For
- Owners and managers of restaurants, hotels and breweries
- Bartenders, servers, and other food and beverage professionals
- Brewers, including home brewers
- Beer enthusiasts
- Professionals looking to invest in a brewery
Hotel Management and Owner Relations
Courses
- Asset Management Process and Plan
- Asset Management Strategy
- Asset Management Toolkit
- Property Management Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Fundamentals of Hospitality Strategy
- Formulating Hospitality Strategy
- Implementing Hospitality Strategy
- Navigating Power Relationships
- Introduction to Negotiation
Designed For
- General managers
- Assistant general managers
- Senior operational leaders
- Hotel managers and leaders
Hospitality Labor and Employment Law
Courses
- Hospitality Labor and Employment Law
- Hospitality Symposium LIVE
- HR Symposium LIVE
Designed For
- HR professionals working in the hospitality industry
- HR consultants
- Hospitality managers and executives
- Hotel owners and asset managers
- Small business owners and franchise owners
- Overseas companies looking to do business with the U.S. market
Hospitality Digital Marketing
Courses
- Marketing Hospitality Brands Through Digital Media
- Implementing Brand Strategy Through Digital Media
- Communicating the Brand Across Marketing Media
- Success Metrics for Hospitality Digital Marketing
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
Designed For
- Marketers
- Operations professionals
- Revenue managers
- Sales professionals
- Property ownership groups
- Hospitality executives
HR in Hospitality
Courses
- Positioning the HR Function for Competitive Success
- Sustainable Talent Attraction and Selection Strategy
- Developing an Effective Retention Strategy
- Discrimination Law in the Hospitality Industry
- Hospitality Symposium LIVE
- HR Symposium LIVE
Designed For
- Hotel owners and asset managers
- Corporate HR managers with multi-unit oversight in multiple locations
- Recruiters
- Hiring managers
- Operational managers
- Hospitality professionals looking to move into an HR position
- HR professionals looking to move into the hospitality industry
Restaurant Distribution Strategy
Courses
- Assessing Restaurant Distribution in the Digital World
- Evaluating Restaurant Distribution Strategic Fit
- Implementing Restaurant Distribution Strategies
- Building Guest Loyalty
- Hospitality Symposium LIVE
Designed For
- Restaurant operators and managers
- Restaurant and hotel franchisees and franchisors
- Managers of hotels with full-service restaurants or grab-and-go offerings
- Analysts at large foodservice chain organizations
- Grocery store and CPG managers
Food Executive Program
Courses
- Food Executive Program
Designed For
- Food and beverage industry professionals and executives
- CPG company professionals
- Retailers and wholesalers
- Grocery chain managers
- Managers of drug stores, convenience stores, club stores, dollar stores, and mass merchants
- Manufacturers
- Logistics and supply chain professionals
- Design, print, and packaging agency professionals
- Consultants
- Entrepreneurs
Hospitality Professional Development Program
Courses
- HPDP Community Site
- Leading With Impact
- AI in Hospitality
Designed For
- Mid- to upper-level hospitality professionals seeking career growth
- Hospitality professionals with at least five years of experience
Wines of France
Courses
- Wine Essentials
- Foundations of French Wines
- Experiencing Wines of France
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of Germany and Austria
Courses
- Wine Essentials
- Foundations of German and Austrian Wines
- Experiencing Wines of Germany and Austria
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of Italy
Courses
- Wine Essentials
- Foundations of Italian Wines
- Experiencing Wines of Italy
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of Spain and Portugal
Courses
- Wine Essentials
- Foundations of Spanish and Portuguese Wines
- Experiencing Wines of Spain and Portugal
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of the Southern Hemisphere
Courses
- Wine Essentials
- Foundations of Southern Hemisphere Wines
- Experiencing Wines of the Southern Hemisphere
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Hotel Real Estate Investments and Asset Management
Courses
- Financial Analysis of Hotel Investments
- Control of Hotel Real Estate
- Developing an Asset Management Strategy
- Achieving Hotel Asset Management Objectives
- Valuing Hotel Investments Through Effective Forecasting
- Valuing Hotel Intellectual Property and Structuring the Capital Stack
Designed For
- Hospitality professionals with financial or operational responsibility
- Lenders and investors involved in hospitality real estate projects
Hospitality Management
Courses
- Understanding Financial Statements
- Building High-Performing Teams
- Services Marketing Planning and Management
- Pricing and Revenue Management Essentials
- Building Guest Loyalty
- Introduction to Hotel Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Designed For
- Hospitality professionals working in every function of their organization
- Professionals looking to move into a hospitality management position
Food and Beverage Management
Courses
- Utilizing Income Statements and Operational Data
- Optimizing Your Food and Beverage Menu
- Managing Your Food and Beverage Supply Chain
- Building Guest Loyalty
- Leading Your Team to Optimize Results
- Hospitality Symposium LIVE
- Operating a Profitable and Responsible Beverage Program
- Opening a Restaurant
- Adding Value with Special Events
Designed For
- General managers and line-level employees involved in the operation and financial performance of a restaurant or food and beverage service
- Managed service contractors for stadiums, arenas, hospitals, airlines, franchises, and catering
- Professionals new to the food and beverage industry
- Non-restaurant professionals looking to be conversant in operations of food and beverage providers
- Caterers, restaurateurs, event space managers, property managers, corporate event managers
Hospitality Management 360
Courses
- Introduction to Hotel Operations
- Becoming a Powerful Leader
- Building High-Performing Teams
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Utilizing Income Statements and Operational Data
- Building Guest Loyalty
- Introduction to Restaurant Revenue Management
- Managing Meal Duration and Reservations
- Marketing Hospitality Brands Through Digital Media
- Leadership Symposium LIVE
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Optimizing Your Food and Beverage Menu
- Managing Your Food and Beverage Supply Chain
- Optimizing Restaurant Space and Pricing
- Implementing Brand Strategy Through Digital Media
Designed For
- Hospitality managers working in hotels and corporate offices
- Hospitality professionals aspiring to management positions
AI in Hospitality
Courses
- Leveraging Predictive AI in Hospitality
- Applying Generative AI in Hospitality
- Streamlining Hospitality Operations With Automation
- Hospitality Symposium LIVE
- AI Symposium LIVE
Designed For
- Mid- and senior-level hospitality professionals
- Marketing and sales directors in hospitality
- HR directors for hospitality organizations
- Business analysts
- Hotel general managers
- Housekeeping directors
Hotel Revenue Management
Courses
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Hospitality Symposium LIVE
Designed For
- Revenue managers and directors
- General managers
- Front desk managers
- Night auditors
- Sales and marketing analysts
- Hospitality professionals responsible for financial success
- Aspiring hospitality management professionals looking for a strong foundation of revenue concepts
Revenue Management 360
Courses
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Marketing Hospitality Brands Through Digital Media
- Implementing Brand Strategy Through Digital Media
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
- Mastering the Time Value of Money
- Making Capital Investment Decisions
- Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
- Raising Capital: The Process, the Players, and Strategic Considerations
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Introduction to Restaurant Revenue Management
- Menu Design and Engineering
- Optimizing Restaurant Space and Pricing
- Managing Meal Duration and Reservations
- Building Demand During Slow Periods
Designed For
- General managers
- Revenue and finance managers
- Hospitality professionals responsible for financial success
Hotel Planning and Design
Courses
- Foundations of Hotel Planning
- Initial Hotel Planning Decisions
- Hotel Guestroom Design
- Hotel Public Space Design
- Hotel Back-of-House Design
- Hospitality Symposium LIVE
Designed For
- Architects
- Interior designers
- Hotel consultants
- Architecture students
- Owners, developers, and construction managers
Restaurant Revenue Management
Courses
- Introduction to Restaurant Revenue Management
- Menu Design and Engineering
- Optimizing Restaurant Space and Pricing
- Managing Meal Duration and Reservations
- Building Demand During Slow Periods
- Hospitality Symposium LIVE
Designed For
- Restaurant owners, managers, and operators
- Foodservice professionals responsible for their organization's financial performance
- Hospitality professionals
- Executive chefs
Hospitality Leadership
Courses
- Leading Service-Focused Transformation
- Creating an Agile Enterprise
- The Power of Experimentation
- Becoming a Strategic Leader
- Making Strategic Change Happen
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
Designed For
- Hospitality managers, directors, and general managers
- Business professionals newer to the hospitality industry looking quickly to translate their outside expertise
- Owners, operators, and managers looking to accelerate growth and profitability
- Aspiring hospitality managers
- Individual contributors
- HR professionals
- Managers and leaders in any industry seeking transformative organizational knowledge
Hospitality Accounting
Courses
- Examining the Uniform System of Accounts for the Lodging Industry (USALI)
- Benchmarking Hotel Performance
- Using Financial Statements for Decision Making
- Applying Managerial Accounting Tools to Improve Flow Through
- Preparing the Operating Budgets and Monitoring Performance
- Hospitality Symposium LIVE
Designed For
- Hotel owners
- Hotel general managers and directors
- Hotel managers and department heads
- Hotel employees using financial information for decision making
- Accounting professionals seeking to move into the hotel industry
Wines of the World
Courses
- Wine Essentials
- Foundations of California, the Pacific Northwest, and New York Wines
- Experiencing Wines of California, the Pacific Northwest, and New York
- Foundations of French Wines
- Experiencing Wines of France
- Foundations of Italian Wines
- Experiencing Wines of Italy
- Foundations of Spanish and Portuguese Wines
- Experiencing Wines of Spain and Portugal
- Foundations of German and Austrian Wines
- Experiencing Wines of Germany and Austria
- Foundations of Southern Hemisphere Wines
- Experiencing Wines of the Southern Hemisphere
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Account executives and professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of California, the Pacific Northwest, and New York
Courses
- Wine Essentials
- Foundations of California, the Pacific Northwest, and New York Wines
- Experiencing Wines of California, the Pacific Northwest, and New York
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Advanced Hospitality Revenue Management: Pricing and Demand Strategies
Courses
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
- Hospitality Symposium LIVE
Designed For
- General managers
- Revenue managers
- Marketing managers
- Hospitality professionals responsible for their organization's financial performance
General Managers Program
Courses
- General Managers Program Capstone
- Boosting Hotel Value
- Creating F&B Operations to Meet Changing Consumer Interests
- Leveraging AI for Hospitality Operations
- Communication Skills for GMs
- Hospitality Marketing in Dynamic Contexts
- Strategic Innovation for Hotel GMs
- Global Hospitality Trends and Best Practices: Profit From Change
Designed For
- General managers overseeing full-service hotels
- Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors who are on a pathway to promotion to General Manager within 12 months
Strategic Hospitality Marketing
Courses
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Designed For
- Customer-focused sales and marketing professionals
- Services marketing and operating professionals
- Product marketing professionals
- Industry professionals analyzing services marketing data to make strategic decisions
Hospitality Strategy
Courses
- Fundamentals of Hospitality Strategy
- Formulating Hospitality Strategy
- Implementing Hospitality Strategy
- Leading Strategic Change Initiatives
- Becoming a Strategic Leader
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
Designed For
- Senior leadership at hotel properties
- General managers
- Executive committee personnel
- Managers hoping to move into a senior leadership position
- Hotel owners
- Corporate-level managers interested in formulating business-unit and corporate strategy
Leading a Culture of Service Excellence
Courses
- Fostering a Culture of Service Excellence
- Developing Service Excellence Competencies
- Practicing Servant Leadership
- Delivering an Excellent Customer Experience for Your Organization
- Developing a Culture of Empowerment
- Hospitality Symposium LIVE
Designed For
- Managers and leaders responsible for serving external and internal customers
- Financial institution leaders and team members
- Hotel and restaurant leaders and team members
- Healthcare facility leaders and team members
- Retail leaders and team members
- Small business leaders
- Any organization looking to provide a consistent high level of customer service
Beer Essentials
Courses
- Beer Ingredients and Production
- Beer Styles
- Establishing a Beer Program
- Beer Sales and Training
Designed For
- Owners and managers of restaurants, hotels and breweries
- Bartenders, servers, and other food and beverage professionals
- Brewers, including home brewers
- Beer enthusiasts
- Professionals looking to invest in a brewery
Hotel Management and Owner Relations
Courses
- Asset Management Process and Plan
- Asset Management Strategy
- Asset Management Toolkit
- Property Management Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Fundamentals of Hospitality Strategy
- Formulating Hospitality Strategy
- Implementing Hospitality Strategy
- Navigating Power Relationships
- Introduction to Negotiation
Designed For
- General managers
- Assistant general managers
- Senior operational leaders
- Hotel managers and leaders
Hospitality Labor and Employment Law
Courses
- Hospitality Labor and Employment Law
- Hospitality Symposium LIVE
- HR Symposium LIVE
Designed For
- HR professionals working in the hospitality industry
- HR consultants
- Hospitality managers and executives
- Hotel owners and asset managers
- Small business owners and franchise owners
- Overseas companies looking to do business with the U.S. market
Hospitality Digital Marketing
Courses
- Marketing Hospitality Brands Through Digital Media
- Implementing Brand Strategy Through Digital Media
- Communicating the Brand Across Marketing Media
- Success Metrics for Hospitality Digital Marketing
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
Designed For
- Marketers
- Operations professionals
- Revenue managers
- Sales professionals
- Property ownership groups
- Hospitality executives
HR in Hospitality
Courses
- Positioning the HR Function for Competitive Success
- Sustainable Talent Attraction and Selection Strategy
- Developing an Effective Retention Strategy
- Discrimination Law in the Hospitality Industry
- Hospitality Symposium LIVE
- HR Symposium LIVE
Designed For
- Hotel owners and asset managers
- Corporate HR managers with multi-unit oversight in multiple locations
- Recruiters
- Hiring managers
- Operational managers
- Hospitality professionals looking to move into an HR position
- HR professionals looking to move into the hospitality industry
Restaurant Distribution Strategy
Courses
- Assessing Restaurant Distribution in the Digital World
- Evaluating Restaurant Distribution Strategic Fit
- Implementing Restaurant Distribution Strategies
- Building Guest Loyalty
- Hospitality Symposium LIVE
Designed For
- Restaurant operators and managers
- Restaurant and hotel franchisees and franchisors
- Managers of hotels with full-service restaurants or grab-and-go offerings
- Analysts at large foodservice chain organizations
- Grocery store and CPG managers
Food Executive Program
Courses
- Food Executive Program
Designed For
- Food and beverage industry professionals and executives
- CPG company professionals
- Retailers and wholesalers
- Grocery chain managers
- Managers of drug stores, convenience stores, club stores, dollar stores, and mass merchants
- Manufacturers
- Logistics and supply chain professionals
- Design, print, and packaging agency professionals
- Consultants
- Entrepreneurs
Hospitality Professional Development Program
Courses
- HPDP Community Site
- Leading With Impact
- AI in Hospitality
Designed For
- Mid- to upper-level hospitality professionals seeking career growth
- Hospitality professionals with at least five years of experience
Wines of France
Courses
- Wine Essentials
- Foundations of French Wines
- Experiencing Wines of France
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of Germany and Austria
Courses
- Wine Essentials
- Foundations of German and Austrian Wines
- Experiencing Wines of Germany and Austria
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of Italy
Courses
- Wine Essentials
- Foundations of Italian Wines
- Experiencing Wines of Italy
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of Spain and Portugal
Courses
- Wine Essentials
- Foundations of Spanish and Portuguese Wines
- Experiencing Wines of Spain and Portugal
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Wines of the Southern Hemisphere
Courses
- Wine Essentials
- Foundations of Southern Hemisphere Wines
- Experiencing Wines of the Southern Hemisphere
Designed For
- Wine enthusiasts
- Restaurateurs and hoteliers
- Wine distributors and retailers
- Professionals who entertain clients
- Aspiring hospitality professionals
- Anyone looking to increase their knowledge of wine
Purchase Options
3900
Hotel Real Estate Investments and Asset Management
| Select Payment Method | |
|---|---|
| $3,900 | |
Purchase Options
3750
Hospitality Management
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Food and Beverage Management
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
8400
Hospitality Management 360
| Select Payment Method | |
|---|---|
| $8,400 | |
Purchase Options
3900
AI in Hospitality
| Select Payment Method | |
|---|---|
| $3,900 | |
Purchase Options
3750
Hotel Revenue Management
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
8400
Revenue Management 360
| Select Payment Method | |
|---|---|
| $8,400 | |
Purchase Options
3900
Hotel Planning and Design
| Select Payment Method | |
|---|---|
| $3,900 | |
Purchase Options
3750
Restaurant Revenue Management
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Hospitality Leadership
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Hospitality Accounting
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3900
Wines of the World
| Select Payment Method | |
|---|---|
| $3,900 | |
Purchase Options
999
Wines of California, the Pacific Northwest, and New York
| Select Payment Method | |
|---|---|
| $999 | |
Purchase Options
3750
Advanced Hospitality Revenue Management: Pricing and Demand Strategies
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
11500
$11,500
General Managers Program
Purchase Options
3750
Strategic Hospitality Marketing
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Hospitality Strategy
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Leading a Culture of Service Excellence
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
1999
Beer Essentials
| Select Payment Method | |
|---|---|
| $1,999 | |
Purchase Options
3750
Hotel Management and Owner Relations
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
$3,750
Hospitality Labor and Employment Law
Purchase Options
3750
Hospitality Digital Marketing
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
HR in Hospitality
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
2999
Restaurant Distribution Strategy
| Select Payment Method | |
|---|---|
| $2,999 | |
Purchase Options
9999
$9,999
Food Executive Program
Purchase Options
6999
$6,999
Hospitality Professional Development Program
Purchase Options
999
Wines of France
| Select Payment Method | |
|---|---|
| $999 | |
Purchase Options
999
Wines of Germany and Austria
| Select Payment Method | |
|---|---|
| $999 | |
Purchase Options
999
Wines of Italy
| Select Payment Method | |
|---|---|
| $999 | |
Purchase Options
999
Wines of Spain and Portugal
| Select Payment Method | |
|---|---|
| $999 | |
Purchase Options
999
Wines of the Southern Hemisphere
| Select Payment Method | |
|---|---|
| $999 | |
“I would found an institution where any person could find instruction in any study.”
{Anytime, anywhere.}
{Anytime, anywhere.}
Ezra Cornell
Founder of Cornell University
