Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching, and consulting. Ms. Strauss Einhorn also teaches as an adjunct professor at Columbia Business School and Cornell Tech. She has won several journalism awards for her investigative stories about international political, business, and economic topics. She’s authored two books on complex problem solving: “Problem Solved,” for personal and professional decisions; and “Investing In Financial Research” about business, financial, and investment decisions. Ms. Strauss Einhorn is writing a new book about different decision-making approaches entitled “How You Decide.”
Complex
Decision-MakingCornell Certificate Program
Overview and Courses
Decision-making can be a challenge. Whether large or small, using a framework to guide your process can provide comfort and confidence.
In this certificate program, you will use the AREA Method to make both personal and professional decisions with conviction. You will focus first on your own strengths and challenges based on your Problem-Solver Profile. You will evaluate cognitive biases and apply remedies, then use this approach to strengthen your ability to work effectively with other decision-making stakeholders.
With your profile in hand, you’ll begin to identify, frame, and break down a problem using the AREA Method. You will leverage a perspective-taking system to control for and counteract bias, use inversion to begin solving a problem, and look at the problem from the perspective of your Absolute Targets. You will then explore strategies for research and interviewing for decision-making. You’ll start by putting your problem into context and identifying sources for interviewing. After you have conducted your interviews, you will complete several exercises to practice evaluating your research and making a decision.
As this program concludes, you will put the AREA Method to work to serve you as an operating system in the world by applying aspects of the method in a variety of situations. You’ll address myths to strengthen your decision-making and look for evidence of AREA at work in the world.
Note: This program includes a copy of Cheryl Strauss Einhorn's e-book, “Problem Solved” (New Jersey: Career Press, 2017). You will receive instructions about how to access the e-book when you join the course. If you prefer to purchase a hard copy of the book, we suggest you do so before the start of the course. The book is available for purchase online or at other retailers.
The courses in this certificate program are required to be completed in the order that they appear.
Course list
Without a doubt, you've already made major life decisions. Some may have turned out well, while others may have left you feeling disappointment, frustration, or other negative emotions. Chances are that complex decision-making is not over for you yet; your personal and professional lives will likely continue to be full of complex decisions. This course will help you gain more confidence in yourself as a problem-solver as you build your decision-making skills.
We'll start by focusing on you: What kind of a decision-maker are you? And what kind do you want to be? You'll explore your decision-making archetype, what that means for how you tend to approach complex problem-solving, and what inherent pitfalls may lie within your default approach. You'll spend time in this course examining your own cognitive biases – don't worry; we all have them, and they actually serve some very important purposes to help us navigate through our busy lives. Being aware of these biases is the first step towards changing them, and in this course you'll discover how to apply some remedies when you notice those biases surfacing. Finally, because no decision is made in isolation, you'll have the opportunity to consider yourself as a decision-maker within the context of the people around you. You'll gain strategies that you can use to strengthen your ability to work with others.
This course will provide you with many examples of decisions, both big and small, that are impacted by Problem-Solver Profiles. It will also give you a framework by which to distinguish between complex and simple problems and decisions, providing you with a better sense of when not to “sweat the small stuff." This course is designed to build your self-awareness and tools for working with others, ultimately resulting in more confidence the next time you are faced with a complex decision.
- May 27, 2026
- Aug 19, 2026
- Nov 11, 2026
- Feb 3, 2027
- Apr 28, 2027
It can be messy and overwhelming to figure out how to solve complex problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision? Whether you are navigating a career decision or expanding your business, this course will enable you to use the AREA Method decision-making system. AREA, created by Cheryl Strauss Einhorn, is an acronym for Absolute/Relative/Exploration/Exploitation/Analysis. It's a powerful system for making complex decisions with confidence and conviction. You will develop the conceptual awareness and shared nomenclature necessary to apply this innovative approach to your own problem-solving.
Note: Enjoy your digital copy of Cheryl Strauss Einhorn's e-book “Problem Solved” (New Jersey: Career Press, 2017), included with this course. While it is not necessary to read the book to successfully complete this course, this book will provide you with detailed case studies and a wealth of resources to assist your problem-solving and decision skill-building. You will continue to have access to the book as a reference after you have completed this course. If you would like to purchase a hard copy of the book, it is available from The Cornell Store or anywhere you buy books.
- Jun 10, 2026
- Sep 2, 2026
- Nov 25, 2026
- Feb 17, 2027
- May 12, 2027
This course explores the Relative, Exploration, Exploitation, and Analysis phases of AREA and provides guided processes for applying each phase to a complex decision. Using your work from the Absolute phase, you'll now research sources related to your decision to put it into a broader context. Next, you will conduct interviews in the Exploration phase. In Exploitation, you will confront your assumptions and judgments with evidence. Finally, in the Analysis phase, you will determine what your data can and can't tell you and consider how your decision might go awry or fail so that you may better ensure your decision success.
Note: Enjoy your digital copy of Cheryl Strauss Einhorn's e-book “Problem Solved” (New Jersey: Career Press, 2017), included with this course. While it is not necessary to read the book to successfully complete this course, this book will provide you with detailed case studies and a wealth of resources to assist your problem-solving and decision skill-building. You will continue to have access to the book as a reference after you have completed this course. If you would like to purchase a hard copy of the book, it is available from The Cornell Store or anywhere you buy books.
The following course is required to be completed before taking this course:
- JCB442: Framing and Breaking Down Complex Problems
- Jun 24, 2026
- Sep 16, 2026
- Dec 9, 2026
- Mar 3, 2027
- May 26, 2027
As someone with experience using the AREA Method, you already know it as a powerful step-by-step system to make smarter, better decisions. In this advanced course, you will continue to develop your skills as you go beyond using AREA to solve thorny problems to using it as an operating system for your daily life. Now that you've mastered the steps of AREA, you'll take a more holistic approach and begin using AREA as an operating system. As with any skill, the more you use AREA, the stronger your ability to move through the world mindfully and with empathy and understanding will become.
In this course, you'll explore the 11 common decision myths that hinder both decision-making outcomes and relationships then see how to apply AREA tools to counter these myths. You'll have the opportunity to apply AREA solutions to problems that may arise because of emotions and bias. Finally, you'll build financial literacy as you apply AREA skills to identify the numbers relevant to a significant financial decision in your personal or professional life.
You will explore ways to implement AREA through all aspects of your life. You will practice using your AREA toolkit and become more comfortable knowing how to use the methodology. From buying a house to selecting a dating app, AREA offers a way to approach larger life goals with confidence and conviction.
The following courses are required to be completed before taking this course:
- JCB442: Framing and Breaking Down Complex Problems
- JCB443: Researching and Analyzing Information to Make Your Decision
- Jul 8, 2026
- Sep 30, 2026
- Dec 23, 2026
- Mar 17, 2027
- Jun 9, 2027
eCornell Online Workshops are live, interactive 3-hour learning experiences led by Cornell faculty experts. These premium short-format sessions focus on AI topics and are designed for busy professionals who want to gain immediately applicable skills and strategic perspectives. Workshops include faculty presentations, breakout discussions, and guided hands-on practice.
The AI Workshops All-Access Pass provides you with unlimited participation for 6 months from your date of purchase. Whether you choose to attend one workshop per month, or several per week, the All-Access Pass will allow you to customize your AI journey and stay on top of the latest AI trends.
Workshops cover a range of cutting-edge AI topics applicable across industries, hosted by Cornell faculty at the forefront of their fields. Whether you are just getting started with AI, seeking to build your AI skillset, or exploring advanced applications of AI, Workshops will provide you with an action-oriented learning experience for immediate application in your career. Sample Workshops include:
- Work Smarter with AI Agents: Individual and Team Effectiveness
- Leading AI Transformation: Bigger Than You Imagine, Harder Than You Expect
- Using AI at Work: Practical Choices and Better Results
- Search & Discoverability in the Era of AI
- Don't Just Prompt AI - Govern it
- AI-Powered Product Manager
- Leverage AI and Human Connection to Lead through Uncertainty
How It Works
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Faculty Author
Key Course Takeaways
- Understand the range of decision-making archetypes, where you fit, and how you can leverage this knowledge to work more effectively with others
- Use inversion to frame, break down, and start solving your complex problem
- Identify sources of information and strength-test your decision
- Move from using AREA as a decision-making tool to an operating system

Download a Brochure
Not ready to enroll but want to learn more? Download the certificate brochure to review program details.
What You'll Earn
- Complex Decision-Making Certificate from the Cornell Johnson Graduate School of Management
- 40 Professional Development Hours (4.0 CEUs)
Watch the Video
Who Should Enroll
- Current and aspiring managers
- Senior executives
- Department heads (marketing, strategy, operations)
- Consumers
- Business consultants
- Life coaches
- Analysts and systems thinkers
- Entrepreneurs
- Engineers
- Investors and wealth managers
- Research directors
- Recent college graduates looking for best practices in decision-making
Frequently Asked Questions
When the stakes are real and the information is incomplete, “smart” is not enough. You need a decision process you can trust, especially when time pressure, strong opinions, and emotions are in the room.
Cornell’s Complex Decision-Making Certificate, from the Cornell Johnson Graduate School of Management, helps you build that process using the AREA Method. You will start by identifying how you naturally solve problems, where your default approach helps, and where it can quietly work against you. From there, you’ll practice concrete ways to spot and counter cognitive bias, frame and break down a complex problem, research and interview effectively, and strength-test your conclusions before you commit.
You will also have structured opportunities to learn with a small cohort and get expert feedback as you apply the tools to a decision that matters to you, so the work you complete is not hypothetical. If you want a repeatable framework for high-stakes decisions, practical tools to reduce bias, and stronger collaboration with other stakeholders, you should choose Cornell's Complex Decision-Making Certificate.
Many online programs stop at content delivery and leave you to figure out whether you can use it. Cornell’s Complex Decision-Making Certificate is built around application and feedback so you practice making decisions, not just reading about them.
Three design elements create the difference:
- Human-guided learning in a small cohort: You learn alongside a group of approximately 35 professionals, with an expert facilitator who guides discussions and provides feedback on your project work.
- A single, integrated decision system: Instead of a collection of tips, you use the AREA Method end to end, from framing and inversion through research, interviews, strength-testing, and failure-proofing.
- Tools that address both judgment and collaboration: You assess your Problem-Solver Profile, identify predictable cognitive biases, practice remedies, and learn stakeholder and emotion-aware techniques that improve how decisions are made with other people.
The result is a structured experience that helps you build a repeatable decision workflow you can bring back to your team and use for your own high-stakes choices.
Enrolling in Cornell’s Complex Decision-Making Certificate also provides you with a 6-month All-Access Pass to eCornell's live online AI Workshops, interactive sessions led by world-class Cornell faculty that combine Ivy League insight with practical applications for busy professionals. Each 3-hour Workshop features structured instruction, guided practice, and real tools to build competitive AI capabilities, plus the opportunity to connect with a global cohort of growth-oriented peers. While AI Workshops are not required, they enhance certificate programs through:
- Integrating AI perspectives across most curricula
- Responding to emerging AI developments and trends
- Offering direct engagement with Cornell faculty at the forefront of AI research
Cornell’s Complex Decision-Making Certificate is designed for professionals who make consequential decisions with imperfect information and want a structured way to improve the quality of their judgment.
The Complex Decision-Making Certificate is a strong fit if you are:
- A current or aspiring manager who needs to make better calls, faster, while managing stakeholder expectations
- A senior leader or department head in areas such as strategy, operations, or marketing who routinely balances competing priorities
- A consultant, analyst, engineer, researcher, or systems thinker who needs a defensible way to frame and investigate complex problems
- An entrepreneur, investor, or wealth manager weighing high-stakes choices where assumptions and bias can be costly
- A coach or advisor who wants a shared language for helping others clarify goals, evaluate options, and commit
Because Cornell’s Complex Decision-Making Certificate begins with your decision-making profile and builds toward research, interviewing, and strength-testing, you can apply the tools across industries and roles.
Project work in Cornell’s Complex Decision-Making Certificate is designed to be immediately useful. You will apply the AREA Method and the program’s bias, research, and strength-testing tools to decisions you are actively facing, then refine your thinking based on structured prompts and facilitator feedback.
Examples of real projects completed by past learners include:
- Designing a career-advancement decision plan by documenting promotion criteria, testing escalation pathways, and comparing internal growth versus an external job search.
- Evaluating a post-service family relocation by benchmarking housing, school options, and regional career opportunities against a clear vision of long-term stability.
- Optimizing auto-loan referral allocation between two overlapping finance subsidiaries by analyzing network coverage, product fit, capital capacity, and risk-adjusted profitability.
- Planning an enterprise HRIS implementation by mapping current HR workflows, auditing data quality, benchmarking vendors, and building a pilot-to-scale adoption roadmap.
- Modeling compensation restructuring under new labor-code wage definitions by forecasting social security cost impacts, testing enforcement timing scenarios, and planning employee communications.
Throughout Cornell’s Complex Decision-Making Certificate, you build a decision dossier you can reuse as a template for future high-stakes choices.
Cornell’s Complex Decision-Making Certificate helps you strengthen the way you make and justify high-stakes decisions so you can lead with more clarity and confidence.
After completing the Complex Decision-Making Certificate, you will be prepared to:
- Understand the range of decision-making archetypes, where you fit, and how you can leverage this knowledge to work more effectively with others
- Use inversion to frame, break down, and start solving your complex problem
- Identify sources of information and strength-test your decision
- Move from using AREA as a decision-making tool to an operating system
Learners consistently describe long-term benefits that carry directly into their work: a clear, repeatable framework for tackling complex choices; stronger self-awareness about decision patterns and blind spots; practical techniques for spotting and counteracting cognitive bias; better ability to manage emotions under pressure; and improved collaboration by anticipating how others interpret options and trade-offs. Learners also highlight the value of engaging reflective exercises, high-quality facilitator feedback, and a flexible structure that keeps them moving while fitting demanding schedules.
What truly sets eCornell apart is how our programs unlock genuine career transformation. Learners earn promotions to senior positions, enjoy meaningful salary growth, build valuable professional networks, and navigate successful career transitions.
Cornell’s Complex Decision-Making Certificate, which consists of 4 short courses, is designed to be completed in 2 months. Each course runs for 2 weeks, with a typical time commitment of 3 to 5 hours per week.
Designed for busy professionals, weekly deadlines keep you moving and asynchronous course components enable you to study around work and life. Yet the learning experience is not purely self-directed; you participate in facilitated discussions, complete applied project work, and have opportunities to attend live sessions when offered to deepen learning and get questions answered in real time.
If you need to move faster or slower, enrollment counselors can help you choose start dates and a pace that matches your schedule while maintaining momentum.
Students in Cornell’s Complex Decision-Making Certificate consistently describe it as a practical, structured way to strengthen how they make everyday and high-stakes decisions, with tools they can immediately apply at work and in life. They often highlight how the program builds both analytical rigor and self-awareness, helping them recognize decision patterns, manage emotions under pressure, and reduce the impact of common biases.
What learners most often highlight includes:
- A clear, repeatable framework for tackling complex choices (including the AREA approach)
- Insight into personal decision styles and how different profiles influence outcomes
- Techniques for spotting and counteracting cognitive biases and blind spots
- Greater ability to navigate tough decisions with more confidence and less stress
- Better collaboration by anticipating how others may interpret options and trade-offs
- Engaging reflective exercises that translate concepts into real situations
- Strong instructor expertise and actionable facilitator feedback
- A well-designed mix of short videos, readings, quizzes, and hands-on activities
- Flexible pacing that fits demanding schedules while keeping learners on track
- Content that feels concise, relevant, and immediately useful for professional growth
High-stakes decisions often go wrong for predictable reasons: hidden assumptions, incomplete research, and misalignment among the people involved. Cornell’s Complex Decision-Making Certificate gives you specific tools to address all three.
You will identify your Problem-Solver Profile and learn how different profiles tend to interpret risk, data, and urgency. You’ll also diagnose common cognitive biases and practice concrete remedies such as pausing for awareness, checking facts, seeking second opinions, and requesting feedback. As you move through the AREA Method, you’ll strengthen decisions through perspective-taking, structured research, and interview-based learning, then pressure-test your conclusions using methods like competing hypotheses and a Pre-Mortem so you can surface weaknesses before they become real-world failures.
For team-based decisions, these tools give you a shared language and a more disciplined process for aligning stakeholders and improving decision quality.
Instead of relying on intuition or ad hoc brainstorming, you will learn the AREA Method, a step-by-step system for complex decisions that moves from framing the problem to validating your choice.
Throughout Cornell's Complex Decision-Making Certificate, you will practice:
- Defining a clear Vision of Success and using inversion to clarify what matters most
- Separating Absolute information (directly from the decision target) from Relative sources that provide outside context
- Conducting focused interviews to uncover insights that documents and dashboards miss
- Challenging your own assumptions through structured strength tests and scenario thinking
- Anticipating how your decision could fail using a Pre-Mortem, then designing safeguards
As the Complex Decision-Making Certificate program concludes, you will also learn how to use these tools more lightly as an everyday operating system for decisions that involve emotion, time pressure, and financial trade-offs.
Better decisions require better inputs, not just more inputs. Cornell’s Complex Decision-Making Certificate teaches you how to build a research process that is broad enough to be credible and structured enough to avoid confirmation bias.
You will learn how to map a decision ecosystem, run a targeted literature review, and evaluate the “story” different sources are telling. You’ll then move from documents to people by identifying strong interview prospects, crafting high-quality questions tied to your Critical Concepts, and preparing an interview guide that helps you gather facts, behaviors, opinions, and feelings without leading the witness.
By combining research with interviews, you will be able to test assumptions, identify what your evidence can and cannot support, and make a decision with clearer justification.
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