Military to Business
in MarketingCornell

Certificate Program

Professor Stijn van Osselaer is S.C. Johnson Professor of Marketing at the Johnson Graduate School of Management. His research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing, and he has twice served as an associate editor at the Journal of Consumer Research ((2008-2011, 2012-2018).

At Johnson, Professor van Osselaer teaches the core marketing course. He previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. In 2012-2013, he was a visiting research scholar at the University of Colorado’s Leeds School of Business. In 2015, Professor van Osselaer served as the president of the Society for Consumer Psychology. He has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization’s board of directors.

Professor Douglas Stayman is an associate professor at the Johnson Graduate School of Management. His teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people’s preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising. He is currently involved in research into the future of professional, most specifically management, education.

Chekitan Dev is an internationally renowned scholar and thought leader on marketing and branding in the hospitality, travel, and tourism industries. As an expert witness, he has testified in deposition, at trial, and at arbitration in numerous hospitality-related matters, both in the United States and internationally, including multiple cases involving hotel owner–brand relationships and the online travel industry.

Professor Dev has consulted on marketing and branding to major corporations. He has more than 40 years of experience analyzing an array of issues involving hotels, travel, and tourism. Professor Dev’s recent research has focused on how branding and rebranding affect both public perception and profitability in the hospitality industry. In particular, he has assessed key drivers of profitability and customer loyalty, including branding, digital marketing, and consumer service. Professor Dev has also evaluated brand portfolio strategy in the context of hotel mergers.

An award-winning author, Professor Dev wrote “Hospitality Branding” (Cornell University Press), as well as over 100 articles in leading academic and practitioner journals, including the Journal of Marketing, the Journal of Marketing Research, and Harvard Business Review. He has coauthored multiple case studies for Harvard Business School and in 2019 received the overall winner award for best case study from the Case Centre at the Cranfield School of Management (UK). The American Marketing Association recognized Professor Dev and his coauthors as finalists for the Best Service Research Paper of the Year Award for their article “Return on Service Amenities” (Journal of Marketing Research, 2017).

Professor Dev is a sought-after commentator on hospitality trends. He has been interviewed numerous times in the mainstream media, and his research has been featured in The Wall Street Journal, The New York Times, The Washington Post, The Economist, and the International Herald Tribune, among others. The Hospitality Sales and Marketing Association International (HSMAI) has selected Professor Dev as one of the “Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing.”

At Cornell’s Nolan School of Hotel Administration, Professor Dev teaches courses on brand and marketing management.

Patti Mandel is a visiting lecturer with the Charles H. Dyson School of Applied Economics and Management, where she teaches Branding and Brand Management. She is also an assistant professor of marketing in the Anisfield School of Business at Ramapo College of New Jersey, where she teaches Marketing Principles and Practices, Consumer Behavior, Advanced Topics in Marketing, and Branding. Prior to this, Patti taught Contemporary Business Practices and Managerial Marketing at the Lubin School of Business at Pace University.

Ms. Mandel has significant work experience in the industry with a strong record of business development and branding programs that produce growth and profitability. She has taken brands from concept to launch to the number one position in their category, developed best practice business models, led category portfolios, and worked on global teams. Ms. Mandel is known for her strong brand and marketing expertise, including business analytics, P&L management, development of strategic marketing plans, and integrated marketing programs.

Robert Newman’s teaching focuses on developing critical skills for leadership, including emotional intelligence, individual and team behavior, conflict management and other soft skills for project managers; business savvy, effective communication, economic analysis, negotiation prowess, managing contracts and IP, ethics, and engineering management decision making.

Prior to joining Cornell, Professor Newman had over 20 years experience as a successful manager with an outstanding track record of delivering organizational development and growth at global providers of technology, capital equipment, consumables, and support services at world-leading organizations.  He successfully managed the integration of teams following four acquisitions and performed a very successful business turnaround.

Professor Newman’s previous experience includes CEO of MiTeGen, a manufacturer of consumables and instrumentation for biotech; COO of AeroFarms LLC, a startup company providing capital equipment for controlled environment agriculture; Business Manager of Service and Customer Support at Mettler Toledo Hi-Speed, North America’s leading manufacturer of check weighers and integrated product inspection solutions; and Vice President of Customer Support and Implementation at Moldflow Corp., the global leader in CAE for polymer processing, hot runner controllers, and related injection molding and production monitoring equipment.

Professor Newman holds undergraduate degrees from Embry-Riddle Aeronautical University and an MBA in International Management, from Baker College.

Jon McKenzie is Professor of Practice and Director of StudioLab, a critical design and media lab at Cornell University that connects researchers, designers, and organizations working in human rights, public health, and social and environmental justice. StudioLab teams collaborate on strategic storytelling through transmedia knowledge, using performance design thinking as a human-centered, iterative process of stakeholder alignment and shared dreaming. Jon is the author of Transmedia Knowledge for Liberal Arts and Community Engagement: A StudioLab Manifesto (2019) and Perform or Else: From Discipline to Performance (2001), and he holds degrees in Fine Arts, English, and Performance Studies and has also worked as a writer and UX designer in NYC. He is founder and former director of DesignLab at the University of Wisconsin-Madison, and co-founder of the performance group McKenzie Stojnić. In addition to workshops and consulting, Jon produces experimental videos, lecture performances, and other media. His work and that of StudioLab can be found at labster8.net.

Diane Burton is a professor in the ILR School at Cornell University. Her primary appointment is in human resource studies, with courtesy appointments in organizational behavior and sociology. Prior to joining the Cornell faculty in 2009, Professor Burton was a faculty member at the MIT Sloan School of Management. She began her academic career at the Harvard Business School teaching leadership and organizational behavior. Professor Burton earned her Ph.D. in sociology at Stanford University and served as a lecturer and researcher in organizational behavior and human resources management at the Stanford Graduate School of Business.

Allison Elias is a Senior Fellow and Lecturer in Management at the Wharton School of the University of Pennsylvania. She is also a Visiting Assistant Professor at the Cornell School of Hotel Administration for the 2019-2020 academic year.

Her research investigates historical and contemporary issues of gender and diversity in organizations, with a particular focus on the ways that social movements become translated into corporate policies and practices. Her forthcoming book (Columbia University Press), at the intersection of history, gender, and management studies, charts the trajectory of modern feminism at work by tracing the changing nature of secretarial work from the 1960s to the present.

Before coming to Wharton, Dr. Elias taught at the Owen Graduate School of Management, Vanderbilt University, where she was also appointed a Fellow in the Provost’s Office for Inclusive Excellence. Previously, she was on faculty at Cornell University in the ILR School and the SC Johnson College of Business. Dr. Elias received her doctorate in History from the University of Virginia, where she worked during graduate school as a research associate at the Darden School of Business.

Chris Anderson is a professor at the Cornell Nolan School of Hotel Administration. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada. Professor Anderson’s main research focus is on revenue management and service pricing. He actively works in the application and development of revenue management across numerous industry types, including hotels, airlines, and rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Professor Anderson’s research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Nolan School of Hotel Administration, Professor Anderson teaches courses in revenue management and service operations management.

Risa Mish is professor of practice of management at the Johnson Graduate School of Management. She designed and teaches the MBA Core course in Critical and Strategic Thinking, in addition to teaching courses in leadership and serving as faculty co-director of the Johnson Leadership Fellows program.

She has been the recipient of the MBA Core Faculty Teaching Award, selected by the residential program MBA class to honor the teacher who “best fosters learning through lecture, discussion and course work in the required core curriculum”; the Apple Award for Teaching Excellence, selected by the MBA graduating classes to honor a faculty member who “exemplifies outstanding leadership and enduring educational influence”; the “Best Teacher Award”, selected by the graduating class of the Cornell-Tsinghua dual degree MBA/FMBA program offered by Johnson at Cornell and the PBC School of Finance at Tsinghua University; the Stephen Russell Distinguished Teaching Award, selected by the five-year MBA reunion class to honor a faculty member whose “teaching and example have continued to influence graduates five years into their post-MBA careers”; and the Globe Award for Teaching Excellence, selected by the Executive MBA graduating class to honor a faculty member who “demonstrates a command of subject matter and also possesses the creativity, dedication, and enthusiasm essential to meet the unique challenges of an EMBA education.”

Mish serves as a keynote speaker and workshop leader at global, national, and regional conferences for corporations and trade associations in the consumer products, financial services, health care, high tech, media, and manufacturing industries, on a variety of topics, including critical thinking and problem solving, persuasion and influence, and motivating optimal employee performance. Before returning to Cornell, Mish was a partner in the New York City law firm of Collazo Carling & Mish LLP (now Collazo Florentino & Keil LLP), where she represented management clients on a wide range of labor and employment law matters, including defense of employment discrimination claims in federal and state courts and administrative agencies, and in labor arbitrations and negotiations under collective bargaining agreements. Prior to CC&M, Mish was a labor and employment law associate with Simpson Thacher & Bartlett in New York City, where she represented Fortune 500 clients in the financial services, consumer products, and manufacturing industries. She is admitted to practice before the U.S. Supreme Court and state and federal courts in New York and Massachusetts.

Mish is a member of the board of directors of SmithBucklin Corporation, the world’s largest trade association management company, headquartered in Chicago and TheraCare Corporation, headquartered in New York City. She formerly served as a Trustee of the Tompkins County Public Library, Vice Chair of the board of directors of the Community Foundation of Tompkins County, and member of the board of directors of the United Way of Tompkins County.