In 2023, McKinsey forecasted sales and marketing to be the two most fruitful application areas of generative AI, worth $486B and $463B, respectively, in enterprises.
In this Keynote, Clarence Lee, a former professor with Cornell University’s SC Johnson College of Business, will not only walk you through some common use cases in sales and marketing but also connect them to academic theory and business frameworks, helping you understand the current state of affairs as well as possible future use cases. These frameworks can help your organization integrate disparate tactical decisions all the way up to strategic decisions, empowering data-driven decision making augmented with the power of AI.
